Sunday, May 24, 2015

#clarkclass closes with corporate twitter--UCO

UCO's main twitter page

Another two-week session of #clarkclass drew to a close Friday, capped off by two visitors from the UCO's University Relations office.
Phillip Dunford, coordinator of social media and the web , and Lindsay Thomas, coordinator of communication and marketing, spoke about UCO's growing uses of social media. Both have journalism backgrounds and bring that perspective to their jobs. 
UCO illustrates  the corporate side of twitter and social media, coordinated by a unified brand image and messages. The university has twitter accounts for itself, athletics, housing and more.
Here are some of the debriefing comments from my students, recorded by @SydOKC
  • "You can wreck a brand in 140 characters." 
  • “Doesn’t delete tweets whenever he messes up."
  • “They reach out to people and make it personal.”
  •  “I’ve personally talked to university and they’ve reached out back. Made me feel good to actually have a conversation with my university.”
  •  “If students have an event, we can reach out to them and actually share our personal events/organizations that we have."
  • “They really care about the brand.”
  • “I thought it was interesting to hear about what happens whenever big things happen on campus who give out immediate alerts to students.”
  • "There’s a time to be quiet.”
  • “I like how they use trending words. It reaches out students.”
  •  “It’s better to not be on social media than to be there and be silent.”
  •  “Don’t post anything that you wouldn’t want on the front page of the paper.”
  •  “Don’t attend every fight that you’re invited to.”
     “Anonymous apps aren’t anonymous. If you post a threat you can be found.”
Lindsay Thomas and Phillip Dunford in #clarkclass. @Adamropp photo.

Freelance whirlwind of advice on more than twitter

@HeideWrite in #clarkclass. Photo by @Adamropp
Heide Brandes, @HeideWrite, charges into a classroom--a whirlwind full of caffeine, energy and advice--about much more than twitter.
Twitter has been huge in this UCO grad's success as a freelance writer, but most of her comments to #clarkclass were more about living and writing. 
Still, she told the class that her goal was to " to travel for free, make a ridiculous amount of money to do it, and I will use Twitter to do it." Someone tweeted that, and before the day was out she tweeted that the universe opened with a glorious opportunity, just from that tweet.
Before taking the risk to live on freelance writing, she has worked in PR and in newspapers considering community journalism the best there is.  Now going on three years as a freelancer, she has a retainer from Reuters, and has been on the front page of the Wall Street Journal for covering the Moore tornado. Most of her work though is smaller and she said last year she wrote about 500 articles. Hard work in addition to all her other activity, including running a belly dancing school.
Here are the class debriefing remarks, recorded by @SydOKC: 
  •  “She has got over 100 jobs from tweeting.” 
  •  “Talent is as common as raindrops so you have to beat out the other competition through hard work.”
  • “Interesting that she uses twitter to connect with people.”
  • “You have to start today. One day will never come."
  • " You cannot wait for things to come to you.”
  • “When you have to succeed you will. She seemed driven.”
  • “We spend a lot of time thinking about what others think. Do not waste your time. Be yourself.”
  • “Don’t be someone’s bitch.”
  •  “As a writer, you need to be reliable.”
  • “She had a balance between business with social and fun side with belly dancing.”
  • “In regards to being personal, tone down, but stay genuine.”
  •  “Don’t let fear stop you.”
  •  “Have value in yourself. Don’t cut yourself short.”
  •  “Beat the deadline.”
  •  “Don’t settle with just meeting deadline.”
  •   “In general, she inspired us to go on.”
  • “People's opinion doesn’t count unless it pays your electric bill.”
  • “Don’t meet the deadline, beat the deadline.
  • “Be confident in what you do with your work.”
  •  “Don’t write for free unless it helps you."
@okieprof tweets:
  • "I discovered that twitter could change my life.
  • "I'm no longer in twitter high school or twitter college."

Thursday, May 21, 2015

Innovation, practical wisdom and jobs, with twitter

@jmilllermerrell talking to #clarkclass. Photo by @adamropp
One of the innovative people I've  met because of the digital explosion is Jessica Miller-Merrell, @jmillermerrell, a few years ago at a blogging happy hour.
Her blog, Blogging4Jobs, is a trendsetter in HR, and has propelled this Okie onto the national scene as the authority. After being laid off from a job, she started this company, and blogging and twitter lead her across the country, in writing, in speaking, in consulting, and more.
Jessica's blog
Every time I talk with her, I learn things about life, working, social media. She opened my students' eyes to the wide frontier of possibilities in "social" media. 
A conversation with her is practical, laid back, and inspiring. She is expanding, hiring people, adding blogs and more. It started with a blog. She says twitter is the second more important tool she has after her blog!
But she had me, this old journalist, when she said she writes every day... 1,000 words a day. Read this. Yes!
Here are some of the debriefing comments from my students, recorded by @SydOKC for #clarkclass:
  • “She’s very efficient with her time. She has a planned schedule. She GSD--gets shit done.”
  • “She’s outsourcing her jobs so that she has time to work.”
  • “She touched on the corporate side. They don’t accept Twitter like they should.”
  • “When we go to job force we (20-somethings) are all about social media, but a lot of CEO’s now do not get it, or understand the point of it. We’ve got to be the bridge to connect.”
  • “You are in charge of your social media.”
  • “I would’ve never thought an HR person would use Twitter.”
  •  “She found one of her freelance writers on Twitter.”
  • “She found some clients around the world on Twitter.”
  • “Be your own person. You can only make yourself happy.”
  • “Twitter gives insight on people.”
  •  “You can use a blog to tell your story.”
  •  “You can use Twitter the way you choose to use it. It doesn’t have to be personal.”
  • “Blending: Whenever you find one commonality to build a relationship.”
  • “She uses timing to post things versus Jenny Grigsby who spoke yesterday and didn’t really go through her schedule like that.”“She doesn’t wait for people to do things for her. She stays on top of things.”

@okieprof notes:
  • "tech is the future. You have to try to stay up to speed."
  • "If I don't write every day, I get crabby."
  • "Twitter is the second most important thing I've done, after the blog."
  • "I hate email--it's the bane of my existence."
  • "Saying 'Buy this' is the equivalent of French kissing a stranger."

Here's a portion of her people to follow: @shelisrael @CHRISVOSS @Scobleizer

Course evaluation

By 5 pm Friday, May 22:
Comment below
1. Most valuable part of course for you?
2. What are you suggestions for improvement?

Wednesday, May 20, 2015

Today's agenda

1. Evaluation
2. @HeideWrite Heide Brandes
3. Debrief
4. Presentations
5. Sara Cowan @DeluxeMarketOK @DeluxeOK  questions for tomorrow

Tuesday, May 19, 2015

Today's Agenda

1. @jmillermerrell
 2. Debrief
3. Presentations
4. Tomorrow @HeideWrite
5. Research @DeluxeOK  for Thursday
6. Introduce, questions for @DeluxeOK

From theater to twitter, managing social media, in #clarkclass

Jenny Grigsby talking to #clarkclass. Photo by @AdamRopp

Jenny Grigsby's @justjennyg, advice to #clarkclass was sometimes blunt, always practical, and laced with humor as she spoke about setting out on her own as a social media manager for other companies.
She graduated from UCO, @UCOBronchos, with a degree in theater, and is self taught in this business which she admits didn't exist 10 or even fewer years ago.
She worked for a while in marketing at the state fair, before starting freelancing on the side. Six months ago, she took the plunge to full time freelancing, now with six or seven clients, including @BumbershootPR. She spoke to a combined class of #clarkclass and students in Dr. Jill Lambeth's Non-Profit Organizations class. (The state fair is a non-profit--go figure.)
Here are my students' debriefing comments, as recorded by @SydOKC:
  •  "Hand me your press release, not a research paper."
  • "It's always about public service."
  • "Twitter became a help desk."
  • "State Fair--people really like bacon and you have to tell them where it is."
  • "You don't abandon mediums but evolve to what people are using."
  •  "An internship is the most important thing I got in college."
  • "Check analytics on twitter and other social media."
  • "I liked how Jenny explained Twitter. She said it's like a resume. Use properly."
  • "You can't track things on Instagram. Easy to use, but not integrated. "
  • "You have to find a reasonable time whenever you live in different time zones."
  • "If you are in charge of social media at a business, think of it as your brand."
  • "Twitter is like a resume."
  • "Actually talk to people. Talk to them. You can't just follow them."
  • "She started with something completely different and ended up working in PR, marketing, etc."
  • "Evolve to what public is using in particular moment."
  • "Businesses using Twitter must have good customer service. It makes them memorable."
  • "She made something out of nothing within 6 months."
  • "Don't post links to Instagram. It takes too much time. Post the photo."
  •  "People want to get to links as fast as possible."
  • "Being able to step in for clients is one of the things she likes most about her job."
  • "Just because you have personal social media account doesn't mean you know how to use it professionally."
  • "Be more concerned about the business profile rather than your own."
  • "Taking on so many clients and molding to them, that takes a lot of hats and she wears them all."
  • "I worked at a non-profit organization and it really hit home with me. We talk to ourselves a lot rather than talking with other people."

Monday, May 18, 2015

Today's agenda

1. @justjennyg speaks to combined class with Professor Lambeth's Non-Profit Organizations class, Com 206
2. Debrief
3. Five class presentations
4. CLARK MISTAKE--Introduce self--name and major, to @jmillermerrell. She speaks tomorrow
5. @HeideWrite on Wednesday

Broadcasting lessons and change in twitter in #clarkclass


If you want to teach about change, you need people who embody change. Desiree Hill,  @dezhill, our UCO television broadcasting professor, is one of those. 
Professor Desiree Hill teaching #clarkclass. Photo by @adamropp
Speaking to my twitter for media class Friday, she brings energy and professionalism to the students, with years of broadcasting experience. She brings new thoughts to new media, always student-centered. Using her research in Tulsa, she showed how TV stations there changed in their use of twitter over time.
She does far more than just show up in class. Her preparation and student engagement helps make our TV broadcasting program the best one in the state, winning awards and propelling our students into sought after graduates. 
Desiree is a newshound and presented the class practical advice and lessons on twitter and journalism. She uses twitter not only as a source of news, but continually tweets job openings. She knows students by their names and involves them in innovative ways--election coverage, telethons, management and more. In the meantime she's working on her doctorate.
It is fun and challenging working with her. Her positive attitude is contagious. 
At our debriefing, here were student comments, recorded by @SydOKC:
  • “Grammar matters. Never know who is look at your twitter.”
  • “Content, good writing and grammar all matter. It’s universal."
  • “You have to be professional. You never know who is looking.”
  • “Twitter can improve your writing.”
  •  “Gate-keeping was  just the media owners. Twitter  opened up the floodgates.”
  • “Some employers sometimes won’t hire you if applicants don’t have a social media account.”
  • “Just because you have social media doesn’t mean you know how to use it.”
  • “We need to think about these new media in a new way. We need to move past that and go to the future. How we develop our writing needs to be new. Just be new and creative.”
  • “I like that she hit on how it can help your writing.”
  • "Be the voice of your community.”
  • “Adaptability is one of the most important tools of a person going into their career.”
  • “The user is the maker of media.”
  • “You are public and you are in the network. Be careful with how you communicate.”
  • “It was interesting that she said to be ready because you never know when breaking news is going to happen.”
  • “Twitter can make you a better writer.”
  • “Users create Twitter. They gave us a backbone, but users formed it in what it is today.”
  • “The percentage of personal and business depends on the profession you are going into.”
  • “Hash-tags (high-jacking hash-tags) are valuable. ”
  • “Be specific. You don’t need to give a long paragraph.”

@okieprof tweets from her presentation:
  • Twitter can improve your writing. It's harder to write short than long.
  • Twitter writing should be specific. Make sure there's user benefit.

Friday, May 15, 2015

Today's agenda

1. Presentation schedule, details -Monday-Thursday, 5 a day
2. @dezhill
3. debriefing

50 to follow, from @rcrissinger

Ok, #clarkclass, here's the list promised by @rcrissinger of @bumbershootPR

A few people to follow on Twitter in OKC’s arts and entertainment culture
A good starter kit list for staying informed about cool things happening in Oklahoma City. @ferrisobrien – Ferris O’Brien, Majordomo, The Spy FM
Nathan Poppe, Entertainment Editor, The Oklahoman / Editor, LOOK at OKC @jennpc1 Jennifer Chancellor, Editor, Oklahoma Gazette
@Mister_Sommer Social media, VI Marketing @heidewrite Heide Brandes, Freelance journalist, Reuters
@fowow Jonathan Fowler, VP of Operations, Fowler Holding Company / co-founder Norman Music Festival
@YelpOKC Julie Porter, Community Manager OKC, Yelp!
Ali Meyer, Reporter, KFOR (NBC 4)
Lacey Lett, Reporter, KFOR (NBC 4) / Columnist, LOOK at OKC @emilyrsutton Emily Sutton, Meteorologist, KFOR
Patrick, Editor,
Ryan Lacroix, Host, Oklahoma Rock Show (KOSU/ @Graceisfashion Grace Gordon, fashion blogger, Co-Host, Oklahoma Rock Show @Rayke Ryan Drake, Comedian
LIVE on the Plaza, 2nd Fridays in Plaza District
H&8th Night Market, Final Fridays at Hudson and 8th Street in Midtown @stevelackmeyer Steve Lackmeyer, Downtown Business Reporter, The Oklahoman @bdhumphreys Blair Humphreys, Urban Developer
Co-owner, The Tower Theatre
The Tower Theatre
Dustin Akers, City Planner
Chad Huntington, Bricktown/OKC River Taxi/Red Dirt Emporium @jackfowlerart Jack Fowler, Artist
Jerrod Smith, Artist, Owner, The Society OKC
@oddfab Hugh Meade, Artist, Owner, Oddfab Design Lab
Chris Nguyen, Photographer, Quit Nguyen Photography
Chris Wiser, Sugar Free Allstars/Wiggle Out Loud
deadCENTER Film Festival
– Filmmaker, “Rudderless” / Creative Director, Funnel Design
@cackiness Cacki Poarch, former Director of deadCENTER Film Festival
Lance McDaniel, current Director of deadCENTER Film Festival
Jarod Evans, Blackwatch Studios
Chad Copelin, Blackwatch Studios
Jabee Williams, Rapper
Chase Kerby, Musician, Defining Times
Oklahoma City Energy Football Club
Ludivine restaurant in Midtown
The R&J Supper Club
Jonathon Stranger, Chef, Ludivine
Josh Valentine, Executive Chef, The George (opening soon at top of Founders Tower) @TheFoodDood Dave Cathey, Food Editor, The Oklahoman
Empire Slice House, pizza restaurant in the Plaza
@BeBravely– Sheri Guyse, life coach
Dan Mahoney, VP of Communications, OKC Thunder
Tracey Zeeck, Owner, Bumbershoot PR
Brian Winkeler, Owner, Robot House Creative
Phil Bacharach, Communications Director, Oklahoma Dept. of Education @DavidHolt Senator David Holt
Co-owner of @awfulobjects
Dave Rhea, Marketing Director, Phillips Murrah

Thursday, May 14, 2015

From an "F" to the top of #clarkclass with twitter

@rcrissinger talking to my students on the stairs
My students' eyes got wide when Rob Crissinger @rcrissinger  told them today that I'd flunked one of his writing assignments (He went on to ace the course). That was 2004.
Today he's one of the edgy top PR professionals at Bumbershoot PR @BumbershootPR, changing the arts and entertainment world of OKC, using social media among other tactics.
The lights came on as the lights went out--the power went out 10 minutes before he arrived, so we congregated on the stairs as he told how he got to where he is as one of the early adopters of twitter.
Close up--student photos by Devyn Frazier and Brittany Robinson
(He got an F because I told him no first person writing and he could revise it. He didn't and handed it back. He got the F--in retrospect, he was right.)
He continued to wow the students with not only his personal stories but the stories of how he and Bumbershoot use twitter and serve clients. They're a small agency that doesn't hold meetings, that has clients and H&8th, Dead Center Film Festival and many more. 
After he was gone, and the lights came back on in the building, as usual, we debriefed. Here's what the students said, recorded by @SydOKC
@okieprof #clarkclass photo by Gary Parsons

  • “You can do what you want. Don’t give into the game everyone else is playing.
  •  “I got the vibe that he strives to be the best in PR. He was really driven.” 
  • “I like that he hit on the percentages of Twitter. 80% personal and 20% business.” 
  • “Twitter is only effective if you’re listening and broadcasting.” 
  • “Rob’s Twitter page changes and before hand it was silly and fun, showing his personality. He doesn’t worry about always being professional.” 
  • I think part of what attracts us to media is not having to always being professional.” 
  • “He doesn’t think he could do his job without Twitter. That blows my mind. People within my circle don’t use it professionally. Hearing that Twitter got them a job, it blows my mind that this silly social media side is impactful.” 
  • “I like how he said he likes the fun side of Twitter.”
  •  “I like that he makes Twitter fun.” 
  • “Today isn’t about being better; it’s about being creative.” 
  •  “Twitter is changing the rivalry between PR and journalism”
  • “The definition of news is what people are talking about. It’s really true to Twitter. People don’t post what they aren’t interested in. They post what they think is happening. “
  • "Networking is the key to success in any career.”  
  • “Everything happens for a reason.” 
  • “Interact with someone on Twitter. You can talk to one person in a certain manner that grabs their attention and you’ve reached many.” 
  • “Favorite and retweet.”  
  •   “Twitter helps you amplify your voice.” 
  • “He does a 'shit-ton'  of research.” 
  • “He really went inside and showed you how he orchestrates with any project. He plans ahead. He preplans 20 steps down the road about what the sparks will be. I’m going to apply that myself.”
  • “Media never sleeps, clients never sleep and therefore he doesn’t sleep.”
Grump and Guru--Adam Ropp photo
@Okieprof tweets during Rob's discussion
  • Social media is the fuel to get people to other media
  • PR is people art
  • Social media is the great equalizer
  • We are in a world where information hits you from all sides and never stops.
  • PS. My students make us look good.
(If you want other student comments, search #clarkclass on twitter.)

Today's agenda

1. Profesisonal twitter contact progress
2. Rob Crissinger @rcrissinger of Bumbershoot PR
4. Assignments:
  • tweet three from first list
  • Introduce to @dezhill

An entusiastic storyteller of twitter and life in #clarkclass

If you're not excited about journalism, or life, you should talk with Mike Sherman, The Oklahoman's sports editor.
A 1986 grad of UCO, Mike is always a repeat visitor to #clarkclass because of his upbeat outlook, his humor, and his enthusiasm. 
He's a storyteller. Rather than just talk or give dull lectures, he is a constant stream of stories about people and events. 
He gets engaged with the students, looks them up digitally, wants to know about them, asks them questions. He knows a lot, about sports and much more.
Here are some comments from the students as we "debriefed" after he left yesterday, recorded by @SydOKC:
·      “The fact that Twitter was a big search engine. You can do advance searches. Also, the pros and cons to twitter are similar to life.”
·      “I don’t love getting on Twitter, but I realize I must get into it within the workforce. “
·      “If you can know it you should know it because with the age we are in there’s no excuse for ignorance.”
·      “Twitter isn’t a positive or a negative. Networking is how you really make your connections.”
·      “There are no non-public facing jobs. If you have any social media, anyone can find anything out about you. You’re not two people, you’re one person.”
·      “I liked how honest he was with Mr. Unreliable (headline). Very truthful and wasn’t trying to sugar coat things. He honestly cared about his viewers.”
·      “I like that he said, we don’t go after things, things come to us.”
·      “He wants to hire someone that has something to teach him. There’s no business without Twitter.”
·      “Twitter is not the end; it’s a means to the end. It should be there as a tool. It’s a bridge; it’s not the actual relationship. It shouldn’t be your only source, but to help connect with others.”
·      “Twitter is more of a listening device rather than broadcasting tool.”
·      “It’s important to get connections through Twitter.”
·      “If you can know it, you should know it because the resources are available.”
·      “I related to was the fact that he doesn’t love Twitter, but he loves the connectivity of Twitter.”
·      “When you’re on Twitter you think of this person as a specific person on Twitter. It should relate your real life. Use the tool to be open and honest.”
·      “Being able to look things up on advance search from Twitter whenever you’re not actually there is very convenient.”
·      “Twitter is the biggest connector.”
·      “He talked about the viral effect with ISIS. They had 200 followers and being able to reach so many people.”
·      “I like that he’s a story-teller. He gets all the information in there. He used Twitter to tell story.”
·      “I liked how he talked about the three of his employees were hired off and found new ones by blogging about it and tweeting about it. It wouldn’t have occurred to me to find a job on Twitter. I could use Twitter to find a job in the future.”
·      “Do your homework.”
@okieprof tweets:
  • "Mobile is our satellite truck."
  • "Rapid change--our business is like changing tires on a moving car."
  • The bible and twitter: "'All that is hidden shall be revealed,' (Luke)--sounds like twitter."

Wednesday, May 13, 2015

Today's agenda

1. Contacts
3. @MikeSherman
4. Prep for @rcrissinger Rob Crissinger
5. Assignment--read and tweet three more from first day list
6. favorite and retweet from list, speaker or someone

Tuesday, May 12, 2015

Brave life lessons and metaphors with twitter in #clarkclass

Shere's new life coaching twitter account

While many of the  speakers for my twitter for Media, #clarkclass, return each time, the lessons are never identical. 
That's because twitter is constantly changing along with the lives of these professionals.
This is certainly true of our amazing first speaker today, Sheri Guyse, a  former student of mine who is one of the most remarkable people I know. She's worked in PR, managed social media for the Good Egg Restaurant Group, and now is staring her own life coaching career. 
Along the way she's started a Rotary club with members devoted to the arts. She hosts monthly house concerts. She's a single mom.
Thus she brings many perspectives to social media and many stories also. 
She's one of the most quotable people I know with natural metaphors every time she talks. She does with with energy and a big smile and ideas galore.
After her session, we debrief, and each student has to comment about what they gained. She sat in on this today, and often commented, adding to the conversation.
I'm struck that my 20 students rarely mentioned twitter, but emphasized character traits  and life lessons.
Here are some of the comments, recorded by student @SydOKC:
  • “Follow your heart.”
  • “I like that what you said about being real and transparent. It’s hard to do. It’s easy to be fake. Just be real.”
  • “I like the quote that you said from Theodore Roosevelt, “It’s not the critique that counts it’s the brave person in the arena.”
  • “I like whenever you were talking about being transparent. If you’re going to show up, show up. Don’t half ass it.”
  • “I like what you said about being transparent, too. Be passionate about it.”
  • “I like that you said, “Be brave!”
  • “I like that how you said your thoughts create positive energy.”
  • “I’m impressed by your patience.”
  • “I like the fact that you were uncomfortable with your job, but you had to make the decision about getting a new job that put you where you are now.”
  • “I am impressed at the fact that you went out and made your own job. It’s inspiring.
  • “I’m all about the positive energy!”
  • “Sometimes you need to be generous. I like that you said to put forth the effort.”
  • “Be generous and good things will happen. Also, I like what you said about knowing your calling.”
  • “You seem like a prime example of someone who takes initiative.”
  • “My favorite quote from you was about being brave means showing up and being seen. Also, being vulnerable.”
  • “Being positive can be difficult, but I really felt like today was everything behind the scene. It’s neat and adds a little bit of hope.”
  • “What I learned today, but forgot, was to advertise for free. It’s a big thing! We are creating our own brand.”
  • “I like what you said about not looking at it just as an advertising platform, it’s also about relationships. I’d always knew that it was good to be nice and win favor, but to actually look at it as a funnel strategy is what stuck out to me. “
  • “I like that you said whenever once you have and idea, go after. That’s impressive. Going after what you enjoy doing and finding what out what you like is interesting.”
  • “I like that you truly care about all the people you come in contact with. I think it’s very important that we make sure that it’s important.”
@okieprof comments, previously tweeted, quoting Sheri
  • "My name is my currency"
  • "Everybody has a story. I want to help people re-author their stories."
  • "When you numb the dark, you numb the light."

Sheri's main twitter page; a Journey fan, but also symbolic of her life
  Previous comments on Sheri in earlier twitter classes:

Twitter interview guidelines

Questions for your twitter interview

We want to find out how a professional uses twitter.
1. Who is the twitter/organization and what do they do?
2. How long have they been using twitter?
3. Why do they use twitter?
4. What are the main ways they use twitter?
5. How has twitter changed, or affected their jobs?
6. What are the advantages and disadvantages?
7. How often do they tweet?
8. Do they use other social media?
9. How does twitter fit?
10. How have they seen twitter change?
11. What do they see in the future for twitter, social media?
12. What is their advice to you on using twitter?

In your presentation you will have a one page outline with name, bio. twitter handle, and basic info--simple.
You will show a screen shot of their twitter page and an example of one of their tweets.

Second day agenda

  • Review syllabus
  • Speakers you've proposed
  • Final paper explanation
  • twitctionary
  • Hootsuite
  • Klout
  • Ethics and it's your job
  • Questions for Mike Sherman
  • Prep and questions for Sheri Guyse
  • Intro to Mike Sherman dm
  • Search twellow 10 minutes and find something to retweet, favorite #clarkclass
  • Mashable
  • Sheri Guyse
  • Debriefing
Assignment--by tomorrow

Ethics and law
Firing review
Terms of use: 
  • You are responsible for anything on your site
  • Must not abuse, threaten, impersonate others
  • Not create or submit unwanted emails to members
  • Observe copyright
  • Will removed content unlawful, offrensive, threatening, libelous, obscene
  • No unauthorized use of trademaark
Links for today:

Monday, May 11, 2015

Terms to know


You need to know these terms.
Contest--10 point award--come up with a new twitter term--class votes, due Friday.
  1. at reply @
  2. auto-follow
  3. bio
  5. blog
  6. direct message (dm)
  7. Fail Whale--when twitter crashes
  8. follower
  9. #FollowFriday
  10. following
  11. hashtag
  12. Hootsuite
  13. link
  14. retweet (RT)
  15. RSS feed
  16. tweeple
  17. tweeps
  18. tweet
  19. tweetdeck
  20. tweeting
  21. tweetup
  22. twebie
  23. twitizens
  24. twitterholic
  25. twitterphobic
  26. twitpic
  27. twitter stream
  28. twitterverse
  29. web widget
  30. vlog

Social media and your job

Social media and your job
"You have no privacy, or, there is nothing private."

Dr. Terry M. Clark

·      "Hope I don't get AIDs." Justine Sacco, senior PR person with only 170 twitter followers, on 11-hour flight. Gets off plane, number one trending in world, fired.
·      SAE at OU
·      "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work."

User Statistics
·      Facebook, 1.28 billion; YouTube, 1 billion; Google+. 1.6 billion; twitter, 645 million; Instagram, Tumblr, 225 million; Linked in, 200 million; Instagram, 150 million; Snapchat, 100 million; Vine, 40 million; flickr, 32 million; Black Planet, 20 million; Goodreads, 13 million.
·      YouTube--300 hours of video are uploaded every minute; ~60% of a creator’s views comes from outside home country. YouTube is localized in 75 countries, available in 61 languages. Half of views are on mobile devices.
·      Twitter-- 288 million monthly active users. 500 million Tweets are sent per day.  Every second, around 6,000 tweets. 80% of Twitter active users are on mobile.77% of accounts are outside the U.S. Twitter supports 33 languages.
·      Facebook--Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.  890 million posts a day.  4 billion " likes " a day.
·      Snapchat—400 million a day; 70 percent women
Types of social media

·      Social Networks– Services let you connect with other people of similar interests and background. Usually they consist of a profile, various ways to interact with other users, ability to setup groups, etc. The most popular are Facebook and LinkedIn.
·      Media Sharing – Services let you upload and share various media such as pictures and video. Most services have additional social features such as profiles, commenting, etc. The most popular are YouTube, Instagram, and Flickr.
·      Microblogging – Services that focus on short updates that are pushed out to anyone subscribed to receive the updates. The most popular is Twitter
·      Bookmarking Sites – Services let you to save, organize and manage links to various websites and resources.  The most popular are Delicious and StumbleUpon.
·      Social News – Services let you post various news items or links to outside articles and lets users ”vote” on the items. The most popular are Digg and Reddit.
·      Blog Comments and Forums – Online forums allow members to hold conversations by posting messages. Blog comments are similar except they are attached to blogs and usually the discussion centers around the topic of the blog post. There are millions of popular blogs and forums. Includes genealogy, Goodreads.

·      It’s your brand, your new resume.  Remember who you are "talking" to. Facebook vs twitter.
·      Post consistently, to add value.
·      Spread good news.
·      Add links to articles.
·      Not too much self-promotion.
·      Check privacy settings. Control who can search for you and see your posts, photos and tweets.
·      Keep it PG-13.
·      Google yourself, once a month or so.
·      Careful with profile. "Opinions are my own."
·      Build your network. Update Linked in.
·      Avoid time on social media at work.
·      Proofread.
·      Censor yourself.

·      Criticize UCO or people.
·      Post when emotional or drunk.
·      Don’t post inappropriate photos, “Don’t put your boobs” online.
·      Don’t post anything you don’t want your Mom to read.
·      Don’t post offensive messages.
·      Avoid humor, profanity, opinions on religion-politics-morals-sexuality.
·      Don’t respond to extreme views, or stupid “likes.”

Good Examples—Good Egg, UCO, Tweetdeck. Beware “Screenshots.”

Freedom of speech and employment. 
The National Labor Relations Board (NLRB) receives thousands of complaints each year from employees terminated for what they say and post on their social networks. In a right to work--you can be fired for complaining, unless a group of workers are collectively complaining about working conditions or co-workers. Go to HR.
·      #clarkclassUCO
·      Coffee with Clark