Wednesday, December 21, 2016

Day 3 agenda/ outlines

  1. Review of professional adoptions
  2. @Scott Williams
  3. Debriefing
  4. Adoption interviews
  5. Trump assignment
  6. Reading assignments--tweet by tomorrow--Does this hold up with Trump's election?
Merry Christmas and Happy New Year



5-10 min Presentation --show screen shot of twitter page, sample tweets
Potential questions --see paragraphs guides below
3-page paper to prof--due day of presentation
At top--Your  name, professional's name, professional's twitter name
Paragraph 1--Who they are, what they do
Paragraph 2--how use twitter, how long used, use other social media?
Paragraph 3--Their comments on value of twitter to professional
Paragraph 4--How they've seen it change, what see in the future?
Paragraph 5--Their advice on using twitter
Outline to every member of class--one page--bullet points covering essential information 

Comparison paper of class speakers

3-page paper --due Jan.7.
At the top—list speakers, pro sites-your name, date
  1.  intro—twitter use in your major—1 paragraph
  2. key points of two speakers
  3. compare and contrast
  4. what means to you as a pro and tweeter in future
  5. lessons learned

Tuesday, December 20, 2016

twictionary "twerms" to know

The list keeps getting longer

  1. at reply @
  2. auto-follow
  3. bio
  5. blog
  6. direct message (dm)
  7. Fail Whale--when twitter crashes
  8. follower
  9. #FollowFriday
  10. following
  11. hashtag
  12. Hootsuite
  13. link
  14. retweet (RT)
  15. RSS feed
  16. tweeple
  17. tweeps
  18. tweet
  19. tweetdeck
  20. tweeting
  21. tweetup
  22. twebie
  23. twitizens
  24. twitterholic
  25. twitterphobic
  26. twitpic
  27. twitter stream
  28. twitterverse
  29. web widget
  30. vlog
  31. tweetstorm

Twitter tips from a pro

By @okieprof
It's always a pleasure to have colleague and broadcasting professor Desiree Hill @dezhill speak to my classes. She brings solid journalism experience combined with enthusiasm for learning and determination to stay up to date. Students benefit from her practical pointers on working in today's media mixed-up world, based on her research and experience.
After each speaker, the class debriefs, and here is a summary of each student's comments, recorded by @johngardener358.

Takeaway tips from @dezhill by #clarkclass 7.0

  • Authenticate, Authenticate, Authenticate.
  • Everyone is a journalist.
  • Represent your employer.
  • Writing style tailored to your followers and niche.
  • Hijacking a hashtag.
  • Don’t get too involved with trolls.
  • Uphold yourself to a standard.
  • Create your own brand.
  • Feeling saucy.
  • Be careful on what you put on social media.
  • Phone has become your broadcasting station.
  • Credibility.
  • Don’t write anything that you would not say in public.
  • Lead story is every story.
  • Always respond even if it is just a thank you.
  • List of what you can/should tweet.
  • Credibility.
  • Be professional.
  • Crowd sourcing.
  • If you’re on social media you are a journalist.
  • How much Twitter has changed.
  • Spending too much time on social media/ balance it out.
  • How many times you should tweet in a day.
  • Be careful on what you post about yourself.
  • Assume anything you put online can become viral.
  • Content!

Monday, December 19, 2016

Changing politics, the presidency, journalism--twitter

@realDonaldTrump on twitter
It doesn't matter your political views. Trump's impact, including the unbridled use of twitter will be studied and written about for years. For discussion--what should the class assignment be?

Top twitterers

100 top twitterers

Day 2 Reading, tweeting

Read and tweet about each, by 8 am tomorrow
  1. Trends ahead in 2017 --
  2. 2016 trends  --
  3. Forbes -- 
  4. Boost traffic with quotes--

Day 2 Agenda

  1. Review home pages
  2. Review potential pros
  3. Reading review
  4. Follow all
  5. Retweet
  6. Bitly
  7. Reading/tweeting assignments
  8. Jill Castilla
  9. Harold Story
  10. Debriefings
  11. Trump discussion?
  12. Tweet deck
  13. Who is @ScottWilliams ? One fact about him today. 
  14. What have you learned?

Day 1 assignments summary

  1. Follow blog
  2. "Get that quote"
  3. Remember #clarkclass @UCO_MCOM all tweets
  4. Read and post on blog on twitter stats,   if trouble, and tweet
  5. Read assignments and tweet about them by 8 pm Wednesday:
A. Trends ahead in 2017 --
B. 2016 trends  --
C. Forbes --
D. Boost traffic with quotes--
  1. Search potential pro to adopt, interview and present on--two possibles for Wednesday
  2. Retweet something you learned, or a quote

Twitterstats you need to know

Twitter usage 2016
Amazing stats 2016
Read. Comment below by 9 am tomorrow. What surprises you?

Sunday, December 18, 2016

Welcome to #clarkclass 7.0--Day 1


Roll--student fact sheet
Smart phone
What is your goal?
Lecture--no privacy
u tube videos
set up
speakers--look up, notes, tweet during and after
@dezhill and broadcast
Tomorrow is @JillCastilla Jill Castilla and Ann Chen, @CitizensEdmond--who are they? @AHaroldStory, Harold Story
On Deck: @ScottWilliams, @MikeSherman Dec. 21.
Jan.  3--@JustJenny, Jenny Grigsby
Jan. 4--@smirknewmedia, Mike Koehler
Jan. 5--@stevelackmeyer, @vargasl, Lauren Vargas
Jan 6--@anobles, Adrienne Nobles, UCOBronchos, Phillip Dunford
Jan 7---Your presentations on twitter pros

 Class rules—
  1. Momma read it
  2. Grammar, spelling counts
  3. Check #clarkclass and blog every day
  4. Make deadline or lose points
  5. #clarkclass every tweet you make
  6. Deadline assignments--0 points if not met
  7. You must take notes
  8. Be here on time, or lose 5 points off grade 
  9. Syllabus 
  • Hints for set up—short and simple, use name some or nickname
  • Assignments on hashtag, blog--readings
  • Up to date:
  • play time --find 3 pros
  • tweet dec
  • find category, add
Speaker, debriefing

Thursday, December 15, 2016

"Social" media and your job

Social media and your job
"You have no privacy, or, there is nothing private."
Dr. Terry M. Clark

·      "Hope I don't get AIDs." Justine Sacco, senior PR person with only 170 twitter followers, on 11-hour flight. Gets off plane, number one trending in world, fired.
·      SAE at OU
·      "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work."
User Statistics
·      Facebook, 1.28 billion; YouTube, 1 billion; Google+. 1.6 billion; twitter, 645 million; Instagram, Tumblr, 225 million; Linked in, 200 million; Instagram, 150 million; Snapchat, 100 million; Vine, 40 million; flickr, 32 million; Black Planet, 20 million; Goodreads, 13 million.
·      YouTube--300 hours of video are uploaded every minute; ~60% of a creator’s views comes from outside home country. YouTube is localized in 75 countries, available in 61 languages. Half of views are on mobile devices.
·      Twitter-- 288 million monthly active users. 500 million Tweets are sent per day.  Every second, around 6,000 tweets. 80% of Twitter active users are on mobile.77% of accounts are outside the U.S. Twitter supports 33 languages.
·      Facebook--Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.  890 million posts a day.  4 billion " likes " a day.
·      Snapchat—400 million a day; 70 percent women
Types of social media
·      Social Networks– Services let you connect with other people of similar interests and background. Usually they consist of a profile, various ways to interact with other users, ability to setup groups, etc. The most popular are Facebook and LinkedIn.
·      Media Sharing – Services let you upload and share various media such as pictures and video. Most services have additional social features such as profiles, commenting, etc. The most popular are YouTube, Instagram, and Flickr.
·      Microblogging – Services that focus on short updates that are pushed out to anyone subscribed to receive the updates. The most popular is Twitter
·      Bookmarking Sites – Services let you to save, organize and manage links to various websites and resources.  The most popular are Delicious and StumbleUpon.
·      Social News – Services let you post various news items or links to outside articles and lets users ”vote” on the items. The most popular are Digg and Reddit.
·      Blog Comments and Forums – Online forums allow members to hold conversations by posting messages. Blog comments are similar except they are attached to blogs and usually the discussion centers around the topic of the blog post. There are millions of popular blogs and forums. Includes genealogy, Goodreads.
·      It’s your brand, your new resume.  Remember who you are "talking" to. Facebook vs twitter.
·      Post consistently, to add value.
·      Spread good news.
·      Add links to articles.
·      Not too much self-promotion.
·      Check privacy settings. Control who can search for you and see your posts, photos and tweets.
·      Keep it PG-13.
·      Google yourself, once a month or so.
·      Careful with profile. "Opinions are my own."
·      Build your network. Update Linked in.
·      Avoid time on social media at work.
·      Proofread.
·      Censor yourself.
·      Criticize UCO or people.
·      Post when emotional or drunk.
·      Don’t post inappropriate photos, “Don’t put your boobs” online.
·      Don’t post anything you don’t want your Mom to read.
·      Don’t post offensive messages.
·      Avoid humor, profanity, opinions on religion-politics-morals-sexuality.
·      Don’t respond to extreme views, or stupid “likes.”
Good Examples—Good Egg, UCO, Tweetdeck. Beware “Screenshots.”
Freedom of speech and employment. 
The National Labor Relations Board (NLRB) receives thousands of complaints each year from employees terminated for what they say and post on their social networks. In a right to work--you can be fired for complaining, unless a group of workers are collectively complaining about working conditions or co-workers. Go to HR.
·      #clarkclassUCO

Twitter for media course requirements

• GOOD GRAMMAR. You must be fluent in English or you will flunk.
• Faithful attendance. Because of the extremely condensed nature of the class, if you miss a day--regardless of reason, you cannot pass. MAXIMUM grade with a half day’s absence will be a 'B." You cannot make up assignments missed.
·       Email and Fax assignments not accepted.
Be on time for class. I take this personally and being late is the quickest way to get on my
bad side. Two times late equal one absence. If you are more than 15 minutes late, it equals an absence.
·       Adoption of a mass communications professional who uses Twitter in your major. Interview and Tweet to entire class viewpoints for in-class discussion the day before your five-minute class presentation. Information on potential professionals and industries provided first day of class.
·       Three-page summary paper comparing two of in-class speakers with information from
·       adopted tweeters. Information on first day of class. This will be graded on the basis of grammar, punctuation, spelling and how well you analyze  and draw your conclusions.
·       Daily Tweets on combined class Twitter site #clarkclass about class speakers and issues.
·       Comments on class blog reading, by assigned deadlines.
·       Twitter Top Ten project paper,  completed during holiday break and before final. Discovery and analysis of ten twitter Internet links and their influence on the twitterverse. Five-page paper, plus sources. Due on day of final. Information on first day of class. This will be graded on the basis of grammar, punctuation, spelling and how well you analyze  and draw your conclusions.
·       Final test.
SUBMISSION GUIDELINES for three-page paper and Top ten paper: No fancy covers. First page includes your name, date, subject title. Fourth page lists sources contacted. Paper to be stapled in upper left hand corner. All work, except in class exercises, must be typed, double-spaced, using Times New Roman or Palatino typeface, on one side of the paper, with 1” or 1 1/2"
margins. Follow Associated Press style. Make sure your toner is readable (dark). Work will
not be accepted unless it complies with these guidelines. E-mail submissions allowed only
on designated assignments.
DEADLINES: Must be met. Absolutely. Period. End of Discussion. Journalism is a deadline
business. Accordingly, late work will not be accepted. Don’t bother to hand it in—you get a
“0” grade. Absence is no excuse.
GRADING SCALE: 100-91--A; 90-81--B; 80-70--C; 60-69—D
·       Daily Tweets on class Twitter site—100 points--20 percent
·       Adoption and posts of professional Tweeters and presentation--100 points--20 percent
·       Paper on speakers--100 points—20 percent
·       In-class assignments--50--10 percent
·       Twitter top ten project paper—100 points—20 percent
·       Final Test—50 points--10 percent
·       Total Points—500
·       (Points are subject to change reflecting class activities. Final scale will be posted last day of class.)

Monday, November 21, 2016

Day 1 reading--Twitter and "fake news"

Must read, and comment below, by 5 pm. Dec. 20:
Case study


Student "Fix" 

Your comment--What are your responsibilities as a citizen and user of twitter ?

Must Reads and tweet

Must reads for tweeting--Day 1

#clarkclass must reads on twitter--a living textbook

Get started--three a day to tweet about by 5 p.m. today all hashtag #clarkclass, @UCO_MCOM --what did you learn?
*--Must read today
     *1)    History of Hashtags--
    *2)    Advice to twitter users--
    *3)    Advice from social media pros--
    4)    Where we tweet --
    6)    Your content marketing--
    7)    Social media trends--
    8)    Boost traffic with quotes--
    9)    Internships that pay $84 K--
  10)    Twitter and Instagram--
    11)    Finding SM influencers--
    12)    How twitter has changed journalism forever--
    13)    Impact of twitter on journalism--
    14)    SM silences debate?
    15)    Keep your opinion to yourself--
    17)    #blacklivesmatter makes a movement --
   18)  115 facts on "social" media --
    19) 10  employee skills you need --
   20) Trump twitter insults --
  21) Fake News --
  22) Student fix to fake news --
  23) Social media advertising guide --
24) Banned from twitter? -- 

Friday, May 20, 2016

Firstever "clarkclass" vlog post!

Courtesy @JadeABraun, one of the most creative, color-outside-the-lines students I've had.
And the link to it on her blog:

Thursday, May 19, 2016

From Boston, tattooed with curiosity

@vargas1 Skyping in to #clarkclass from Boston

"Put community first," said 2000 UCO grad Lauren Vargas, one of the most astounding students I've been privileged to know, to #clarkclass. "No matter what form of media it takes," she added, Skyped into class from her home in Boston.
She is not an "early adopter" of new media; she's a "first adopter," and it's lead to multiple successes since she's graduated. Her Linked In resume will tire you out, moving from helping set up Department of Defense digital operations to her current position as director of marketing technology ad operations for Aetna in Boston.
She's a lifelong learner, currently working on a doctorate in museum studies at a university in England. With two masters degrees, one from Harvard where she's an adjunct professor, she started here as a Public Relations grad. Her first MA was in communications, with a thesis about  digital media changing PR forever, in spite of being discouraged by the powers-that-were who didn't believe it.
She's a voracious reader, and rattled off books to students to consider.  She's a self-described nerd, but more, and certainly not a traditionalist as shown by her collection of wild glasses matches her "Mad Hatter" moniker also.
I best enjoy, other than her friendship, her comment about everyone having a "digital tattoo," which she coined in speaking to school students about using social media (What you put out there isn't going away). Yes, she has real tattoos--my favorite "Nevermore" with a raven on her forearm. And all of hers have special meanings, she says.
Her outlook on social media, including twitter brings this great quote: 
"We don't understand the ripple effects. Using twitter is like designing, building and flying a plane, all at the same time." 
I deeply appreciate her emphasis on curiosity, which I think has tattooed her every success as a forward-looking woman and profesisonal. I hope it inspires my students; it does me.
Here are student debriefing comments, recorded by @AshleyNapier:
@Vargasl debriefing
  • She’s a real go-getter. She is very involved in education and isn’t afraid to leave her comfort zone.
  • She is accomplished and has gone head-first into everything
  • It’s cool she sucked it up and took a government job even when it wasn’t glamorous
  • Social media has remained constant, there hasn’t been a lot of significant changes
  • She reads 3-4 books a week, it’s impressive
  • She is tenacious
  • She is vibrant and bright and works for an insurance company
  • It’s cool that someone from UCO can go to Harvard and eventually end up teaching at Harvard
  • She doesn’t follow the rules, it has allowed her to stand out
  • It is important for everyone to understand and carry out the company brand
  • Her awesomeness makes us feel inferior
  • She is integrated and involved in everything that she does
  • You have to build trust through conversation
  • Always be curious
  • If it happens, it happens- we should remember to take risks
  • Even though her creativity was stifled at times, she was unafraid to try new things
  • Everyone’s voice has an equal weight on social media
  • Be the bridge to the community