- First, my advice:
- 1. Attendance is critical, because of condensed nature of a second block class. You cannot pass if you miss more than two sessions--no exceptions or excuses. If you cannot commit to this, drop now.
- 2. Be on time--this is the quickest way to get on my bad side.
- 3. You will find this class intense, challenging, and unlike any other class you've had. It is unique in Oklahoma, and will introduce you to many successful professionals in diverse fields inspiring and advising you on "social" media, life and success.
- 4. You will take notes. You may use your phone--after the first day, a tablet or a laptop.
- 5. This class blog will serve as a daily assignment sheet. You are joining many former students from 12 previous such classes who continue to follow #clarkclass. You can get a sense of former assignments, speakers and students by scrolling through this blog.
- Here are the requirements from the syllabus:
Required:
· Blog (This is the class “textbook”: all
assignments will be posted here—check it daily) : https://clarkclassuco.blogspot.com/
· President Donald
J. Trump, @realDonaldTrump
· A smart phone,
tablet or laptop. No text.
· Assigned readings
online. Notebook--paper or digital, for notes.
COURSE DESCRIPTION: This is a study and introduction
to the way new social media,
twitter,
has transformed the practice of mass communication for professionals in
traditional
media
and business to become an essential tool of communication in all fields--
digital, print, broadcast, public relations, advertising, government, business.
Our possible speakers: Jill Castilla, Mark Codner, Jenny Grigsby, Dr.
Desiree Hill, Mike Koehler, Zach Nash, Adrienne
Nobles, Mike Sherman, Moose Tyler, Scott
Williams.
COURSE OBJECTIVES: Students in this
class will explore the operation and impact of Twitter
on
all fields of mass communication. The student will set up a Twitter account if
not already
existent,
and become proficient in its use through daily activity. The student will become familiar
with
the way professionals use Twitter in their major field. Students will select,
follow and
interact
with professional Twitter users. The student will write a three-page paper on
two of the
class
speakers. The student will participate daily in a Twitter account set up for
the class.
COURSE and
ASSIGNMENT REQUIREMENTS:
•
Faithful
attendance. If you miss more than two
sessions--regardless of reason, you cannot pass, because of the condensed
nature of the class. Maximum grade with two absences will be a 'B." You cannot make up assignments for the
days missed.
•
Every
assignment has a deadline. Late assignments earn a “0.” Misspelled speakers’ names earn a “0” on any assignment.
•
GOOD
GRAMMAR. You must be fluent in English or you will flunk.
•
Be
on time for class. I take this personally and being late is the quickest way to
get on my bad side. Three times late equals one absence. Those who leave early
will be assessed full absence.
•
You must take
daily notes and tweet daily on in-class speakers.
•
Adoption
of a mass communication or other professional who uses twitter in your major or
area of interest, and presentation to class at end of semester, with visuals. Information
on potential professionals and industries first day of class.
•
Three-page
summary paper comparing two in-class speakers with information from
•
adopted
tweeters. Information on first day of class.
•
Daily
tweets on combined class Twitter site about class speakers and issues.
•
Discussion
of President Trump’s daily tweets in relation to communication—not politics.
•
No video games in
class. Automatic F.
•
All
tweets should include #clarkclass, @UCO_MCOM
•
Final
test.
- Here is the class schedule:
COURSE SCHEDULE--Each class will
include daily tweeting about class subjects.
NOTE:
I do not use DTL. Essential portions of this syllabus are on the class blog.
·
Oct.
10, Oct. 15—Course introduction, data sheets, cell phone IDs, Twitter survey,
setup; video. Interactive syllabus amendments and questions. Twitter perspective
lecture and issues. Professional adoptions. Paper details. Bit.ly. Tweetdeck,
other apps. Class blog.
·
Fall
break, Oct. 17-18
•
Weeks
two-six (Oct. 22-Nov. 21)—Adoption progress. Guest speakers, on-line readings,
daily tweeting, writing,
•
Thanksgiving
break, Nov. 22-29
•
Nov.
26, Dec. 3, 4)—adoption presentations, paper due, lessons from speakers,
adoptions, evaluations.
•
Final exam: 1 - 2:50 p.m. Thursday,
December 12.
- Here is the grading scale, etc:
GRADING SCALE: 100-91--A;
90-81--B; 80-70--C; 60-69—D
•
Daily Tweets on class Twitter site #clarkclass—100 points--20 percent
•
Adoption and posts, and presentation of professional Tweeters--100 points--20
percent
•
Paper on speakers--100 points--20 percent
•
In-class assignments--100 points--20 percent
•
Final Test—100 points--10 percent
•
Total Points--500
All
university policies, including grading, grade appeals, academic dishonesty,
adding and dropping apply.
Check
this link: www.uco.edu/academic-affairs/files/aa-forms/faculty/StudentInfoSheet.pdf
Any
case of plagiarism will result in a 0 for the assignment. A second case will
flunk you for the
course.
•
Since this is a class of discovery and living journalism, exact timetables
cannot be guaranteed
because
of student discussions and individual interests. Flexibility is essential to
transformative
education, not rote memory or lockstep schedules. Accordingly, the professor
reserves
the right to amend the syllabus, with notice to class, at any time, in order to
facilitate
your
learning.
- Here is the top of the syllabus:
Twitter
for Media
#clarkclass
“I wonder what the
President is tweeting tonight?”
(“I wonder what the king is doing tonight?”)
--Camelot, by Jay Lerner & Frederick Loewe, 1960
Syllabus
MCOM 3990, CRN 14763—Fall, 2019
College of Liberal Arts-Mass Communication
Department
University of Central Oklahoma
Dr. Terry M. Clark, professor
@okieprof
No office
tclark@uco.edu
Mass Comm office, COM 212—ph. 974-5303;
Fax 974-5125
Class
Location: Com 214
Class
meets: TR, 2-4:45 pm, Oct. 10-Dec. 6, 2019
