Monday, August 21, 2017

Did you know?

Today's links--


A. overview
D. Personally
E. overview
F. hash

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Day 1 assignments

  1. Follow blog
  2. "Get that quote"
  3. Remember #clarkclass @UCO_MCOM all tweets
  4. Read and post on blog on twitter stats,   if trouble, email, and tweet
  5. Search potential pro to adopt, interview and present on--two possibles for tomorrow Wednesday
  6.  Retweet something you learned, or a quote, from "play time"
  7. Read assignments and tweet them by 8 p.m. Wednesday
A. Trends ahead in 2017 --
B. 2016 trends  --
C. Forbes --
D. Boost traffic with quotes--

    "Social" media and yourjob, your future

    Social media and your job
    "You have no privacy, or, there is nothing private."
    Dr. Terry M. Clark

    ·      "Hope I don't get AIDs." Justine Sacco, senior PR person with only 170 twitter followers, on 11-hour flight. Gets off plane, number one trending in world, fired.
    ·      SAE at OU
    ·      "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work."
    User Statistics
    ·      Facebook, 1.28 billion; YouTube, 1 billion; Google+. 1.6 billion; twitter, 645 million; Instagram, Tumblr, 225 million; Linked in, 200 million; Instagram, 150 million; Snapchat, 100 million; Vine, 40 million; flickr, 32 million; Black Planet, 20 million; Goodreads, 13 million.
    ·      YouTube--300 hours of video are uploaded every minute; ~60% of a creator’s views comes from outside home country. YouTube is localized in 75 countries, available in 61 languages. Half of views are on mobile devices.
    ·      Twitter-- 288 million monthly active users. 500 million Tweets are sent per day.  Every second, around 6,000 tweets. 80% of Twitter active users are on mobile.77% of accounts are outside the U.S. Twitter supports 33 languages.
    ·      Facebook--Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.  890 million posts a day.  4 billion " likes " a day.
    ·      Snapchat—400 million a day; 70 percent women
    Types of social media
    ·      Social Networks– Services let you connect with other people of similar interests and background. Usually they consist of a profile, various ways to interact with other users, ability to setup groups, etc. The most popular are Facebook and LinkedIn.
    ·      Media Sharing – Services let you upload and share various media such as pictures and video. Most services have additional social features such as profiles, commenting, etc. The most popular are YouTube, Instagram, and Flickr.
    ·      Microblogging – Services that focus on short updates that are pushed out to anyone subscribed to receive the updates. The most popular is Twitter
    ·      Bookmarking Sites – Services let you to save, organize and manage links to various websites and resources.  The most popular are Delicious and StumbleUpon.
    ·      Social News – Services let you post various news items or links to outside articles and lets users ”vote” on the items. The most popular are Digg and Reddit.
    ·      Blog Comments and Forums – Online forums allow members to hold conversations by posting messages. Blog comments are similar except they are attached to blogs and usually the discussion centers around the topic of the blog post. There are millions of popular blogs and forums. Includes genealogy, Goodreads.
    ·      It’s your brand, your new resume.  Remember who you are "talking" to. Facebook vs twitter.
    ·      Post consistently, to add value.
    ·      Spread good news.
    ·      Add links to articles.
    ·      Not too much self-promotion.
    ·      Check privacy settings. Control who can search for you and see your posts, photos and tweets.
    ·      Keep it PG-13.
    ·      Google yourself, once a month or so.
    ·      Careful with profile. "Opinions are my own."
    ·      Build your network. Update Linked in.
    ·      Avoid time on social media at work.
    ·      Proofread.
    ·      Censor yourself.
    ·      Criticize UCO or people.
    ·      Post when emotional or drunk.
    ·      Don’t post inappropriate photos, “Don’t put your boobs” online.
    ·      Don’t post anything you don’t want your Mom to read.
    ·      Don’t post offensive messages.
    ·      Avoid humor, profanity, opinions on religion-politics-morals-sexuality.
    ·      Don’t respond to extreme views, or stupid “likes.”
    Good Examples—Good Egg, UCO, Tweetdeck. Beware “Screenshots.”
    Freedom of speech and employment. 
    The National Labor Relations Board (NLRB) receives thousands of complaints each year from employees terminated for what they say and post on their social networks. In a right to work--you can be fired for complaining, unless a group of workers are collectively complaining about working conditions or co-workers. Go to HR.
    ·      #clarkclassUCO

    Day 1 Agenda


    Roll--student fact sheet
    Smart phone
    What is your goal?
    Lecture--no privacy
    u tube videos
    set up
    speakers--look up, notes, tweet during and after, debriefing

     Class rules—
    1. Momma read it
    2. Grammar, spelling counts
    3. Check #clarkclass and blog every day
    4. Make deadline or lose points
    5. #clarkclass every tweet you make
    6. Deadline assignments--0 points if not met
    7. You must take notes
    8. Be here on time, or lose 5 points off grade 
    9. Syllabus 
    • Hints for set up—short and simple, use name some or nickname
    • Assignments on hashtag, blog--readings
    • Up to date:
    • play time --find 3 pros
    • tweet deck
    • find category, add

    Tuesday, August 15, 2017

    Student Requirements, Fall, 2017

    Twitter for Media
    “I wonder what the President is tweeting tonight?”
    (“I wonder what the king is doing tonight?”)
    --Camelot, by Jay Lerner & Frederick Loewe, 1960
     Basic from official syllabus
    Dr. Terry M. Clark, professor

    Class Location: Com 214
    Class meets: TR, 2-4:30, Aug. 22-0ct. 11
    ·       A smart phone, tablet or laptop. No text.
    ·       Assigned readings online. Notebook--paper or digital, for notes.
    ·       President of the United States, Donald J. Trump, @realDonaldTrump (You do not have to “follow” him, but you will check his tweets twice a week.)
    COURSE DESCRIPTION: This is a study and introduction to the way new social media,
    twitter, has transformed the practice of mass communication for professionals in traditional
    media and business to become an essential tool of communication in all fields-- digital, print, broadcast, public relations, advertising, government, business.
    Our probable speakers: Jill Castilla @JillCastilla, Heidi Centrella @hcentrella, Phillip Dunford @UCOBronchos, Jenny Grigsby @justjennyg, Dez Hill @DezHill, Mike Koehler @mkokc, Steve Lackmeyer @stevelackmeyer,  Adrienne Nobles @anobles, Mike Sherman @MikeSherman, Harold Storey @AHaroldStorey, Lauren Vargas @Vargasl, Scott Williams @ScottWilliams.
    COURSE OBJECTIVES: Students in this class will explore the operation and impact of Twitter
    on all fields of mass communication. The student will set up a Twitter account if not already
    existent, and become proficient in its use through daily activity.  The student will become familiar
    with the way professionals use Twitter in their major field. Students will select, follow and
    interact with professional Twitter users. The student will write a three-page paper on two of the
    class speakers. The student will participate daily in a Twitter account set up for the class,
    following the example of the University of Iowa School of Journalism and Mass
           Faithful attendance. Because of the condensed nature of the class, if you miss more than two sessions--regardless of reason, you cannot pass. Maximum grade with two absences will be a 'B." You cannot make up assignments for the days missed.
           Every assignment has a deadline. Late assignments earn a “0.” Misspelled speakers’ names earn a “0.”
           GOOD GRAMMAR. You must be fluent in English or you will flunk.
           Be on time for class. I take this personally and being late is the quickest way to get on my bad side. Three times late equals one absence. Those who leave early will be assessed full absence.
           Daily tweets and notes on in-class speakers.
           Adoption of a mass communication or other professional who uses twitter in your major or area of interest, and presentation to class at end of first block, with visuals. Information on potential professionals and industries first day of class.
           Three-page summary paper comparing two in-class speakers with information from
           adopted tweeters. Information on first day of class.
           Daily tweets on combined class Twitter site about class speakers and issues.
           Daily discussion of President Trump’s daily tweets in relation to communication—not politics.
           No video games in class. Automatic F.
           All tweets should include #clarkclass, @UCO_MCOM, @UCOBronchos
           Final test.
    SUBMISSION GUIDELINES for three-page paper: No fancy covers. First page includes
    your name, date, subject title. Fourth page lists sources contacted. Paper to be stapled in
    upper left hand corner. All work, except in-class exercises, must be typed, double-spaced,
    using Times New Roman or Palatino typeface, on one side of the paper, with 1” or 1 1/2"
    margins. Follow Associated Press style. Make sure your toner is readable (dark). Work will
    not be accepted unless it complies with these guidelines. E-mail submissions allowed only
    on designated assignments.
    DEADLINES: Must be met. Absolutely. Period. End of Discussion. Journalism is a deadline
    business. Accordingly, late work will not be accepted. Don’t bother to hand it in—you get a
    “0” grade. Absence is no excuse.
    GRADING SCALE: 100-91--A; 90-81--B; 80-70--C; 60-69—D
    • Daily Tweets on class Twitter site #clarkclass—100 points--20 percent
    • Adoption and posts, and presentation of professional Tweeters--100 points--20 percent
    • Paper on speakers--100 points--20 percent
    • In-class assignments--150 points--25 percent
    • Final Test—50 points--5 percent
    • Total Points--500
    All university policies, including grading, grade appeals, academic dishonesty, adding and dropping apply.
    Check this link:
    Any case of plagiarism will result in a 0 for the assignment. A second case will flunk you for the
    course, and probably ruin your future as a journalist.
    • Since this is a class of discovery and living journalism, exact timetables cannot be guaranteed
    because of student discussions and individual interests. Flexibility is essential to
    transformative education, not rote memory or lockstep schedules. Accordingly, the professor
    reserves the right to amend the syllabus, with notice to class, at any time, in order to facilitate
    your learning.
    COURSE SCHEDULE--Each class will include daily tweeting about class subjects.
           Week one (Aug. 22, 24)--Course introduction, data sheets, cell phone IDs, Twitter survey, setup; video. Interactive syllabus amendments and questions. Twitter perspective lecture and issues. Professional adoptions. Paper details. Tweetdeck, other apps. Class blog.
           Weeks two-six (Aug. 29-Sept. 28)—Adoption progress. Guest speakers, on-line readings, daily tweeting, writing,
           Week seven-eight (Oct. 3-11)—adoption presentations, paper due, lessons from speakers, adoptions, evaluations, final exam.

    Saturday, January 7, 2017

    #clarkclass 10.0 ends with an innovative #twitterclassstorm, pizza

    Hideaway lunch for survivors
    By @Okieprof
    Those who could make it through schedules, and snow and ice, ate at Hideaway Pizza in Edmond, celebrating the end of an intense two weeks. Out of a record 27 students this year, these hardy souls made it to gather one more time.
    The class never fails to astound me about the quality and positive attitude of our students at UCO and in UCO_MCOM, and in stuff we all learn in this rapidly changing media world.
    An indication of that came with the snow storm that canceled class yesterday and today, leading to a #twitterclassstorm. As the class is unique in Oklahoma, more innovation came as a result. Student presentations of professionals who use twitter were scheduled both yesterday and today.
    #clarkclass ready to innovate
    What to do? Wing it. Students sent me their summary outlines and screen shots of their "adoptees."
    I posted them all on this blog, and then at 10 a.m. we began at twitterclassstorm, all tweeting and commenting as we scrolled through their subjects.
    This is probably a first of a class being conducted on twitter. This would not have been possible perhaps five years ago.
    You can scan through those reports, in the three previous posts on this blog. Excuse the lack of consistency in format, but there wasn't time to make them uniform since the decision to abandon a campus class for twitter didn't come till about 5 pm last night. I took what I got and posted it.
    "Content" the speakers said. We have that. It was loose, with some confusion and questions, but creativity isn't always  so uniform. It emphasized how twitter is a communication tool.
    I'm particularly thankful for all our speakers who share their experiences, and to those who agree to be interviewed. You make the class.
    It's about time for me to try to write the story of this class. I know I've got enough material from tweets and speaker comments to write a book.
    But first, I've got to read  and grade all these students' "analog" but digitally submitted assignments.

    Twitter "adoptions" group 3


    •    @BemaValentine & @OKCMOA
        •    Marketing and Communications for OKC Museum of Art & part-time journalists for local magazines.
        •    Journalism Broadcasting degree and theater minor.
        •    Uses for Twitter professionally: promote events/films, special programs, and exhibitions.
        •    Uses for Twitter personally: tweet articles written, communication, funny things.
        •    Used Twitter personally since 2009, & used it for Museum since 2014.
        •    Other social media: Instagram, Hyperlapse, Retype, Boomerang, Snapchat and Facebook.
        •    Comments: “The value of Twitter seems to be slowly decreasing as more visual apps such as Snapchat and Instagram have captivated younger audiences. However, there is a niche audience on Twitter when it comes to local issues, prominent members in the civic, artistic, journalism and entertainment industry that organizations should engage with as much as is applicable for business/org.
        •    Changes in Twitter: “Twitter lies in the hands of the media who disperse stories and breaking events online in a quick way. Without journalists and certain niche industries dispersing information on Twitter, I think it’s existence is up in the air.”
        •    Advice: “For Twitter, messaging has to be short and to the point, since you only have 140 characters. Your call to action should be obvious, sharp, catchy and in some cases, witty.
        •    “Also, be careful with who you engage with because sometimes responding to something you think is necessary actually isn’t. Arguments with Twitter trolls are never productive for any organization or personal account holder.”
        •    “THINK BEFORE YOU TWEET!” 

    Sarah Johnston
        •    Sarah Johnston is the social media specialist for Integris Medical Group
        •    She provides content to all of Integris’ social media platforms (Twitter, Instagram, Facebook)
        •    Monitors conversations to see what people are saying, and supplies new content on social media platforms daily
        •    Responds to 99% of comments and posts
        •    Whether the comments are negative or positive she responds in a specific manner (HIPAA friendly)
        •    Keeps in mind that patient privacy laws are front and center, and that they are not to be crossed
        •    Uses Twitter as a business to consumer lane. Sees what people are talking about in the medical field
        •    Having a personal social media account has helped her professionally because she already knew the how to maneuver through the different outlets within the social media platform
        •    Twitter is a valuable tool to reach out to your target audience and create a social media presence.
        •    If you want to create a Twitter presence “you have to fish where the fish are” (focus on what audience you are targeting your content towards)
        •    Twitter gives people an instant voice. It’s right at our fingertips, and you have 140 characters to work with.
        •    In terms of posting content on personal or professional Twitter platforms she told me that it doesn’t matter if you’re a social media strategist for a company or not, you are still a voice for that brand or company on Twitter, so watch what you say.
        •    When I’m retweeting an article or posting an article, I make sure I read it fully, and that it is coming from a viable source.

    Annie Tucker

        •    Annie Tucker.  @_Annietucker_ , @FuzzysEdmond, @Seven47Norman, @TdelphBricktown (all social media sites she runs)
        •    Annie is a marketing coordinator at The Social Order Dining Collective. They are a local restaurant group, owning all 5 metro Fuzzy’s Taco Shops, Texadelphia Social Grill, Seven47 and coming soon, The Jones Assembly.
        •    She uses twitter everyday for every individual account she runs. She shares content to guests, shares instagram pictures, shares info about any specials or events, or shares info about closing dates. She uses other social media platforms for the restaurant’s she is in charge of such as, facebook.
        •    She believes that twitter has a much more professional usage. It gets news information out quicker. She has to make sure that her restaurants have a presence on social media to stay up with competitors.
        •    She was an early adapter to twitter. She used to prefer twitter to facebook. She used it to communicate with friends, post pictures etc.  She now feels like there are very few left standing with twitter. She believes there has been a major switch from “social” platform to “media” platform. It has gone from something fun to do with friends to a more business/news outlet.
        •    Her advice on using twitter is, “Be brief, post often and don’t be too opinionated.”


    Sheri Guyse, @MyJRNY, @BigBravely

        •    Journalism major from UCO
        •    Began her career in Public Relations
        •    Worked for a non-profit, government agency, OKC Chamber of Commerce
        •    Became the Communications Director for A Good Egg Dining Group
        •    Was the first person in Oklahoma to have a social media job in restaurant industry.
        •    Left PR, now owns her own life coaching business, Big Bravely

    Twitter History
        •    Joined in 2008, early adopter
        •    Enjoys twitter for the connections and for humor
        •    Likes Instagram and “uses the heck out of Facebook”
        •    FB is most valuable for her business with better capabilities and more traffic
        •    She rarely has business leads from Twitter

    Value of Twitter
        •    Twitter is incredibly useful for, “creating connections and building relationships”
        •    Twitter is more instant than FB. See things live.
        •    “If you see two people chatting that you want to talk to, you can instantly engage with them knowing they will reply quickly,”

    Changes & Predictions
        •    Changes: new stream, push notifications, change in the “like” icon from star to heart
        •    Predictions: Twitter will not die. Hopes it adds more capabilities beneficial to business

        •    Be cautious what you post.
        •    “Don’t say anything you wouldn’t say in front of your mom. I’d say your grandma, but your mom’s a little more lenient.”
        •    “Just because it’s digital doesn’t mean its not real”
        •    “Be authentic. People can always smell douche bag from a mile away.”


    Michelle Park
    @michellepark92 and @ipsycare

          •    Graduated from New York University with a degree in Media, Culture, and Communication.
        •    Started working with ipsy in November of 2014.
        •    Twitter is important because you can engage with more people in just 140 characters.
        •    Larger audience. Less words, bigger impact.
        •    Twitter allows professionals to push content, which users can then interact with by replying, retweeting, or liking.
        •    She uses the ipsy account to reach out to customers who need support and replies to their questions and concerns.
        •    Twitter stands out from other social media platforms because you must capture attention with interesting, concise, and well-written words, not just images.
        •    On her personal account, she has just started promoting her fitness life and focuses on reaching out to other bloggers and fitness brands to network and create connections.
        •    The future of Twitter is news.
        •    Advice for using Twitter:
        •    Find your niche. Interact with others who have that same passion.
        •    Search a hashtag and be instantly introduced to hundreds of users with the same interests as you.
        •    Engage with others in a positive way, and you will branch out and reach bigger audiences.


        •    Kenna Griffin, @ProfKRG
        •    Direct of Student Publications and Assistant Professor of Mass Communication at Oklahoma City University
        •    She has used Twitter since March 2009
        •    Primary use is to share information, network and learn
        •    Also uses her account to promote her blog and host “Editor Therapy” weekly
        •    Has accounts on other social media, but Twitter is her favorite
        •    Said Twitter is critical for professionals and provides networking opportunities everywhere
        •    She said she sees less conversation and more one-sided communication; expects live video to become more prominent in the future
        •    Converse!


    Laace West @lancewest
        ⁃    Who He Is
        ⁃    Lance West is the 4, 5, and 6:30 evening anchor for KFOR.
        ⁃    He also reports regularly, contributes to web content, and posts daily to multiple social media platforms including Facebook, Instagram, and Snapchat.
        ⁃    About His Twitter
        ⁃    He began his account in 2013 but it became verified by Twitter in 2013.
        ⁃    Currently has about 13,000 followers.
        ⁃    Professional Use of Twitter
        ⁃    Twitter has become a critical part of broadcast news.
        ⁃    Post approximately 15 times a day with breaking news, teasing stories, and giving viewers glimpses into his life.
        ⁃    “If users feel like you’re genuine and transparent, it’s an opportunity to earn loyalty and build an audience.”
        ⁃    How Twitter Has Changed
        ⁃    Believes twitter will continue to evolve.
        ⁃    It has become a primary news source for the younger audiences who don’t sit in front of a tv for 30 minutes to watch traditional news.
        ⁃    “Social media is a critical component to our daily story telling duties.”
        ⁃    Advice for Soon-To-Be Graduates
        ⁃    “Don't be stupid. What you post can (and generally will) come back to haunt you.”
        ⁃    “Use the KISS method. Keep. It. Simple. Stupid. “