Social media and your job
"You have no privacy, or, there is nothing private."
Dr.
Terry M. Clark
@okieprof
·
"Hope I don't get AIDs." Justine Sacco, senior PR person
with
only 170 twitter followers, on 11-hour flight. Gets off plane, number one
trending in world, fired.
·
SAE at OU
·
"Cisco just offered me a job! Now I have to weigh the utility
of a fatty paycheck against the daily commute to San Jose and hating the
work."
User
Statistics
· Facebook, 1.28
billion; YouTube, 1 billion; Google+. 1.6 billion; twitter, 645 million;
Instagram, Tumblr, 225 million; Linked in, 200 million; Instagram, 150 million;
Snapchat, 100 million; Vine, 40 million; flickr, 32 million; Black Planet, 20
million; Goodreads, 13 million.
· YouTube--300
hours of video are uploaded every minute; ~60% of a creator’s views comes from
outside home country. YouTube is localized in 75 countries, available in 61
languages. Half of views are on mobile devices.
· Twitter-- 288 million monthly active users. 500 million Tweets are sent per
day. Every second, around 6,000 tweets. 80% of Twitter active users are on mobile.77%
of accounts are outside the U.S. Twitter supports 33 languages.
· Facebook--Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses
are updated, and 136,000 photos are uploaded.
890
million posts a day. 4 billion "
likes " a day.
· Snapchat—400
million a day; 70 percent women
Types of social media
· Social
Networks–
Services let you connect with other people of similar interests and background.
Usually they consist of a profile, various ways to interact with other users,
ability to setup groups, etc. The most popular are Facebook and LinkedIn.
· Media
Sharing
– Services let you upload and share various media such as pictures and video.
Most services have additional social features such as profiles, commenting,
etc. The most popular are YouTube, Instagram, and Flickr.
· Microblogging – Services
that focus on short updates that are pushed out to anyone subscribed to receive
the updates. The most popular is Twitter
· Bookmarking
Sites
– Services let you to save, organize and manage links to various websites and
resources. The most popular are
Delicious and StumbleUpon.
· Social News – Services
let you post various news items or links to outside articles and lets users ”vote”
on the items. The most popular are Digg and Reddit.
· Blog
Comments and Forums – Online forums allow members to hold conversations by posting
messages. Blog comments are similar except they are attached to blogs and
usually the discussion centers around the topic of the blog post. There are millions
of popular blogs and forums. Includes genealogy, Goodreads.
DO’s
· It’s your brand, your new resume. Remember
who you are "talking" to. Facebook vs twitter.
· Post
consistently, to add value.
· Spread good
news.
· Add links to
articles.
· Not too much
self-promotion.
· Check privacy settings. Control who can search for you and see your
posts, photos and tweets.
· Keep it PG-13.
· Google yourself, once a month or so.
·
Careful with profile. "Opinions are
my own."
·
Build your network. Update
Linked in.
· Avoid time
on social media at work.
· Proofread.
· Censor
yourself.
DON’T’S
· Criticize
UCO or people.
· Post when
emotional or drunk.
· Don’t post
inappropriate photos, “Don’t put your boobs” online.
· Don’t post
anything you don’t want your Mom to read.
· Don’t post
offensive messages.
· Avoid humor,
profanity, opinions on religion-politics-morals-sexuality.
· Don’t
respond to extreme views, or stupid “likes.”
Good Examples—Good Egg,
UCO, Tweetdeck. Beware
“Screenshots.”
Freedom
of speech and employment.
The National Labor Relations Board (NLRB)
receives thousands of complaints each year from employees terminated for what
they say and post on their social networks. In a right to work--you can be
fired for complaining, unless a group of workers are collectively complaining
about working conditions or co-workers. Go to HR.
Links
· https://twitter.com/UCOBronchos
· #clarkclassUCO
http://clarkclassuco.blogspot.com/
· Coffee with Clark
http://clarkcoffee.blogspot.com
· https://twitter.com/@okieprof
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