COURSE DESCRIPTION: This is a study and introduction to the way new social media,
Twitter, has transformed the practice of mass communication for professionals in traditional
Media to become an essential tool-- digital, print, broadcast, public relations, advertising and
COURSE OBJECTIVES: Students in this class will explore the operation and impact of Twitter
on all fields of mass communication. The student will set up a Twitter account if not already
existent, and become proficient in its use through daily activity. Students will become familiar
with the way professionals use Twitter in their major fields. Students will select, follow and
interact with professional Twitter users. The student will write a three-page paper on two of the
class speakers. The student will participate daily in a Twitter account set up for the class,
following the example of the University of Iowa School of Journalism and Mass
TRANSFORMATIVE LEARNING: This course addresses four of the university’s transformative learning goals—discipline knowledge through study of the impact of Twitter in mass communications; leadership, though interaction with leaders in mass communications and a summary paper; problem solving, by understanding and using Twitter effectively; and global and cultural competencies, by becoming competent with the Twitter-cultural change and impact in mass communication around the world.
COURSE and ASSIGNMENT REQUIREMENTS:
• GOOD GRAMMAR. You must be fluent in English or you will flunk.
• Faithful attendance. Because of the condensed nature of the class, if you miss more than
one session--regardless of reason, you cannot pass. Maximum grade with one day's
absence will be a 'B." You cannot make up assignments for the day missed.
· Email and Fax assignments not accepted.
• Be on time for class. I take this personally and being late is the quickest way to get on my
bad side. Two times late equal one absence. If you are more than 15 minutes late, it equals an absence.
· Adoption of a mass communications professional who uses Twitter, and a
national/international media industry that uses Twitter in your major. Interview and
Tweet to entire class viewpoints for in-class discussion, and five-minute class presentation. Information on potential professionals and industries provided first day of class.
· Three-page summary paper comparing two of in-class speakers with information from
adopted tweeters. Information on first day of class.
· Daily Tweets on combined class Twitter site #clarkclass about class speakers and issues.
· Comments on class blog reading, by assigned deadlines.
· Twitter Top Ten project paper., completed after class and before final. Discovery and analysis of ten twitter Internet links and their influence on the twitterverse. Five-page paper, plus sources. Due on day of final. Information on first day of class.
· Final test.
SUBMISSION GUIDELINES for three-page paper and Top ten paper: No fancy covers. First page includes your name, date, subject title. Fourth page lists sources contacted. Paper to be stapled in upper left hand corner. All work, except in class exercises, must be typed, double-spaced, using Times New Roman or Palatino typeface, on one side of the paper, with 1” or 1 1/2"
margins. Follow Associated Press style. Make sure your toner is readable (dark). Work will
not be accepted unless it complies with these guidelines. E-mail submissions allowed only
on designated assignments.
DEADLINES: Must be met. Absolutely. Period. End of Discussion. Journalism is a deadline
business. Accordingly, late work will not be accepted. Don’t bother to hand it in—you get a
“0” grade. Absence is no excuse.
GRADING SCALE: 100-91--A; 90-81--B; 80-70--C; 60-69—D
· Daily Tweets on class Twitter site—100 points--20 percent
· Adoption and posts of professional Tweeters and presentation--100 points--20 percent
· Paper on speakers--100 points—20 percent
· In-class assignments--50--10 percent
· Twitter top ten project paper—100 points—20 percent
· Final Test—50 points--10 percent
· Total Points—500
· (Points are subject to change reflecting class activities. Final scale will be posted last day of class.)
All university policies, including grading, grade appeals, academic dishonesty, adding and dropping apply. Check this link: www.uco.edu/academic-affairs/files/aa-forms/faculty/StudentInfoSheet.pdf
Any case of plagiarism will result in a 0 for the assignment. A second case will flunk you for the
course, and probably ruin your future as a journalist. Read the department attachment for more information. You are responsible for knowing what plagiarism is.
• Since this is a class of discovery and living journalism, exact timetables cannot be guaranteed
because of student discussions and individual interests. Flexibility is essential to
transformative education, not rote memory or lockstep schedules. Accordingly, the professor
reserves the right to amend the syllabus, with verbal notice to class, at any time, in order to facilitate your learning.
COURSE SCHEDULE--Each class will include daily Tweeting about class subjects.
• May 9--Course introduction, data sheets, cell phone IDs, Twitter survey, setup; class
Twitter set up. Guidelines on all class projects—interviews, papers, presentations. Video. Interactive syllabus amendments and questions. Twitter perspective lecture and issues.
• May 10— Professional adoptions. Online reading. Video assignment. Ethics. Broadcast twitter speaker. Your profile.
• May 11—Print media twitter speaker. Adoption reports. Online reading tweet.
Online reading assignment.
• May 12—Advertising-Marketing twitter speaker. Bank twitter speaker. Adoption reports. Online reading tweet. Online reading assignment.
• May 13—Public Relations twitter speaker. Adoption reports. Online reading Tweet. Online reading assignment.
• May 16—HR twitter speaker. Speaker paper adoption discussion
· May 17—Freelance Writer twitter speaker. Online reading tweet. Online reading
• May 18—Events twitter speaker, banking twitter speaker. Adoption reports. Online reading Tweet. Online reading assignment. Research.
• May 19—UCO twitter speakers. Adoption reports. Online reading tweet. Online reading assignment. Online reading.
· May 20—Adoption reports. Paper due. Evaluations. Lessons from adoptions, speakers.
• June 4—Top Ten Project due, Final test, 9:30.