Official blog of @okieprof's Twitter for Media class at UCO--#clarkclass
"If you're in this class, you must be a little bit touched."--Steve Lackmeyer
Being authentic to me means to be transparent. Desiree Hill talked to the class today about how transparency is key to social media. Many of us taking this class are going into some form of media or communications, and learn a lot about being ethical on social platforms. I think being authentic is to show that you are human. We all have thoughts, feelings and make mistakes. Being transparent about topics gain credibility and increases authenticity to followers. This authenticity creates your personal brand.
Being authentic is like being an original version of yourself. You come with your flaws and accept them even if other people might not do so. When Jill was talking to us, she was being authentic by talking about the failures they had as a company and was open and honest. And now look where she is. She is authentic.