Sunday, December 13, 2015

Social media and your job

Social media and your job
"You have no privacy, or, there is nothing private."
Dr. Terry M. Clark

·      "Hope I don't get AIDs." Justine Sacco, senior PR person with only 170 twitter followers, on 11-hour flight. Gets off plane, number one trending in world, fired.
·      SAE at OU
·      "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work."
User Statistics
·      Facebook, 1.28 billion; YouTube, 1 billion; Google+. 1.6 billion; twitter, 645 million; Instagram, Tumblr, 225 million; Linked in, 200 million; Instagram, 150 million; Snapchat, 100 million; Vine, 40 million; flickr, 32 million; Black Planet, 20 million; Goodreads, 13 million.
·      YouTube--300 hours of video are uploaded every minute; ~60% of a creator’s views comes from outside home country. YouTube is localized in 75 countries, available in 61 languages. Half of views are on mobile devices.
·      Twitter-- 288 million monthly active users. 500 million Tweets are sent per day.  Every second, around 6,000 tweets. 80% of Twitter active users are on mobile.77% of accounts are outside the U.S. Twitter supports 33 languages.
·      Facebook--Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.  890 million posts a day.  4 billion " likes " a day.
·      Snapchat—400 million a day; 70 percent women
Types of social media
·      Social Networks– Services let you connect with other people of similar interests and background. Usually they consist of a profile, various ways to interact with other users, ability to setup groups, etc. The most popular are Facebook and LinkedIn.
·      Media Sharing – Services let you upload and share various media such as pictures and video. Most services have additional social features such as profiles, commenting, etc. The most popular are YouTube, Instagram, and Flickr.
·      Microblogging – Services that focus on short updates that are pushed out to anyone subscribed to receive the updates. The most popular is Twitter
·      Bookmarking Sites – Services let you to save, organize and manage links to various websites and resources.  The most popular are Delicious and StumbleUpon.
·      Social News – Services let you post various news items or links to outside articles and lets users ”vote” on the items. The most popular are Digg and Reddit.
·      Blog Comments and Forums – Online forums allow members to hold conversations by posting messages. Blog comments are similar except they are attached to blogs and usually the discussion centers around the topic of the blog post. There are millions of popular blogs and forums. Includes genealogy, Goodreads.
·      It’s your brand, your new resume.  Remember who you are "talking" to. Facebook vs twitter.
·      Post consistently, to add value.
·      Spread good news.
·      Add links to articles.
·      Not too much self-promotion.
·      Check privacy settings. Control who can search for you and see your posts, photos and tweets.
·      Keep it PG-13.
·      Google yourself, once a month or so.
·      Careful with profile. "Opinions are my own."
·      Build your network. Update Linked in.
·      Avoid time on social media at work.
·      Proofread.
·      Censor yourself.
·      Criticize UCO or people.
·      Post when emotional or drunk.
·      Don’t post inappropriate photos, “Don’t put your boobs” online.
·      Don’t post anything you don’t want your Mom to read.
·      Don’t post offensive messages.
·      Avoid humor, profanity, opinions on religion-politics-morals-sexuality.
·      Don’t respond to extreme views, or stupid “likes.”
Good Examples—Good Egg, UCO, Tweetdeck. Beware “Screenshots.”
Freedom of speech and employment. 
The National Labor Relations Board (NLRB) receives thousands of complaints each year from employees terminated for what they say and post on their social networks. In a right to work--you can be fired for complaining, unless a group of workers are collectively complaining about working conditions or co-workers. Go to HR.
·      #clarkclassUCO
·      Coffee with Clark

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