Here's what's Required: (Comment below by 5 pm Monday, Dec. 14 that you understand.
· A smart phone.
· Must follow class blog: #clarkclassUCO-- http://clarkclassuco.blogspot.com/
· No textbook. Assigned readings online. Notebook--paper or digital.
COURSE DESCRIPTION: This is a study and introduction to the way new social media,
Twitter, has transformed the practice of mass communication for professionals in traditional
Media to become an essential tool-- digital, print, broadcast, public relations, advertising and
COURSE OBJECTIVES: Students in this class will explore the operation and impact of Twitter
on all fields of mass communication. The student will set up a Twitter account if not already
existent, and become proficient in its use through daily activity. Students will become familiar
with the way professionals use Twitter in their major fields. Students will select, follow and
interact with professional Twitter users. The student will write a three-page paper on two of the
class speakers. The student will participate daily in a Twitter account set up for the class,
following the example of the University of Iowa School of Journalism and Mass
COURSE and ASSIGNMENT REQUIREMENTS:
• GOOD GRAMMAR. You must be fluent in English or you will flunk.
• Faithful attendance. Because of the condensed nature of the class, if you miss more than
one session--regardless of reason, you cannot pass. Maximum grade with one day's
absence will be a 'B." You cannot make up assignments for the day missed.
· Email and Fax assignments not accepted.
• Be on time for class. I take this personally and being late is the quickest way to get on my
bad side. Two times late equal one absence. If you are more than 15 minutes late, it equals an absence.
· Adoption of a mass communications professional who uses Twitter, and a
national/international media industry that uses Twitter in your major. Interview and
Tweet to entire class viewpoints for in-class discussion, and five-minute class presentation. Information on potential professionals and industries provided first day of class.
· Three-page summary paper comparing two of in-class speakers with information from
adopted tweeters. Information on first day of class.
· Daily Tweets on combined class Twitter site #clarkclass about class speakers and issues.
· Comments on class blog reading, by assigned daily deadlines. If you miss deadline, you get a 0 on assignment.
· Final test.
SUBMISSION GUIDELINES for three-page paper and Top ten paper: No fancy covers. First page includes your name, date, subject title. Fourth page lists sources contacted. Paper to be stapled in upper left hand corner. All work, except in class exercises, must be typed, double-spaced, using Times New Roman or Palatino typeface, on one side of the paper, with 1” or 1 1/2"
margins. Follow Associated Press style. Make sure your toner is readable (dark). Work will
not be accepted unless it complies with these guidelines. E-mail submissions allowed only
on designated assignments.
DEADLINES: Must be met. Absolutely. Period. End of Discussion. Journalism is a deadline
business. Accordingly, late work will not be accepted. Don’t bother to hand it in—you get a
“0” grade. Absence is no excuse.
GRADING SCALE: 100-91--A; 90-81--B; 80-70--C; 60-69—D
· Daily Tweets on class Twitter site—100 points--20 percent
· Adoption and posts of professional Tweeters and presentation--150 points--30 percent
· Paper on speakers--150 points—30 percent
· In-class assignments--50--10 percent
· Final Test—50 points--10 percent
· Total Points—500
· (Points are subject to change reflecting class activities. Final scale will be posted last day of class.)