Presentation grading

5-10 min Presentation --show screen shot of twitter page, sample tweets
____(10)-3-page paper to prof--due day of presentation-
At top--Your  name, professional's name, professional's twitter name
____(5)Who they are, what they do

____ (10)How use twitter, how long used, use other social media?

____(10)Their comments on value of twitter to professional

____(5)How they've seen it change, what see in the future?

____(10)Their advice on using twitter

____()-Outline to every member of class--one page--bullet points covering essential information 

From parties to positive power and advice

@ScottWilliams preaching to #clarkclass

 By @Okieprof
I felt like I'd been to church, I tweeted.
So did the rest of #clarkclass after being energized when @ScottWilliams, spoke to my twitter for Media Class at UCO- Mass Comm. He's the CEO of Nxt Level Solutions.

A pastor who's struck out on his own as a business strategist, Scott has built a national and world wide reputation  as a consultant, much through the use of twitter and other social media, plus podcasts, radio, YouTube, author, speaking.
His blog, Big Is the New Small, includes more biography, and is the title of one of his books. Check Amazon.
But that just doesn't explain or touch the power  he brings into the room in engaging anyone he talks to. The words "blown away" comes close to summarizing his impact. We were fortunate to benefit from his generosity in time and creativity.
A graduate with two degrees from Central about 20 years ago, he started what would now be called networking by hosting parties for colleges students.
His accomplishments since held the students spellbound.
Here are just a few of my students' live tweets of his quotes:

• ”There's two things you can control - attitude and effort.
• "If you're thinking about now, you're too late."
• "As soon as you step into who you are, it changes everything."
• "Encouragement is the fuel that propels you down the road of success."
• “The difference my generation and your generation, is that yours doesn’t have any excuses.”
• "You can't be great at every aspect of social media. Find the one you're the best at and stick with that."
• "Being an early adopter allows you to become a voice or an influencer."
• "Twitter was the single most important element In this election no matter what side you were on."
• "Experience, not a degree: That's gonna be your ticket."
• "Be kind. That's the thing that goes the farthest."
• Oh, he's the strategy doctor. Leadership, Strategy, Technology.
• "The only thing that keeps people reading is great content".
• "People are no longer interested in what you're selling. They're interested in the story you're telling."
• "If you want to win, you have to help others win." "Anyone can schedule posts, but none of that matters without the strategy."

Here are some of the debriefing comments  from the class, recorded by @TheJessPhillips.

• Be confident.
• If you’re going to be the best, learn from the best
• Don’t let the insecurities of others squander your confidence
• People only care about your story
• Control attitude and effort
• Help Others Win and you will win – HOW
• The cup is always full--help fill everyone else – passion for helping others
• Always ask to be introduced
• Where you start is not where you’ll finish
• Thinking what’s now is too late
• Nothing is unattainable
• Everything comes and go – like style
• Encouragement is the fuel to success
• Our generation has no excuses
• Little experience can take you far
• ROCK – be real, often, calculated and kind
• Push the limits – don’t conform, be you
• Encouragement, cup is all the way full
• Owning who you are changes everything
• Never keep doing something just because you’ve always done it
• Paint whatever story you want
• "Blackberry Syndrome"--not changing
• Honesty about others wanting to help you
• Emphasized kindness and helping others
• Tell the story of what you’ve learned from your experience

80:20 rule – share 80% positive, 20% negative

Former student's success "storey" in twitter and more

UCO grad Harold Storey

@Okieprof
A year ago, he didn't have a twitter account. 
Now @AHaroldStorey is a social media coordinator  at VI Marketing and Branding in Oklahoma City @thevibrand.
I'm proud of Harold because of his success as a former student of mine, and of his passion and enthusiasm. That's why I asked him to speak to #clarkclass this year, figuring this recent grad would have great advice for these senior students.

2016 was a great year for Harold, in his words, because he graduated, got married, and got a job of his dreams.
I'm proud that some of that came because he took this class, which requires students to "adopt" a professional who uses twitter, interview them and  and report to the class.

He interviewed @CaseyCornett, social media director at VI Marketing and Branding, and that connection eventually lead to Harold landing a job working for Casey, and handling about 11 accounts.
Harold may have been a late adopter of twitter, but he's made up for it since, quickly learning the social media world.

A still from #clarkclass on @Spectacles

Now he's an earlier adopter. While he was intimidated following @JillCastilla the same day--who wouldn't be--he wowed the class with his experiences, and especially by bringing the new @Snapchat @Spectacles with him. You tap the top of the frame and record video. 

What it looks like on twitter feed

One student wrote: "Harold has Snapchat glasses. He is the future."
(Similar to the failed Google glasses, but with marketing possibilities). We all passed them around and tried them out.
Here are some of the debriefing comments of our students, recorded by @JohnGardner458: 

• Set measurable goals.
• If you’re going to be about something, be all about something.
• Always have to bring people on who are experienced in their fields
• Find the best tool for each client.
• Snapchat Spectacles!
• Try to know someone in every industry.
• The power of social media.
• Social media is like a slow burn…it might be a little while until you see something from it.
• Don’t half ass more than one thing, whole ass one thing.
• That’s the power of social media, you never know who all you’ll meet, or what job you could get.
• Didn’t have Twitter until this class.
• How flexible VI is.
• You don’t need to be a social media guru or a English major to do the job.
• Built his entire relationship with his boss through social media.
• It doesn’t matter how long it takes you to graduate.
• They don’t check transcripts.

@Okieprof in +Snapchat  @Spectacles

P.S. @Okieprof is way behind on these articles. More coming. My apology.

Student "takeaways" so far

Here's what #clarkclass 7.0 students responded as their top takeaways from the class speakers so far. Three group discussions and summaries:

• Experience is worth more than  anything.
• Networking is so important, don't be afraid to take risks
• Work Ethic
• You can get a job sitting on the couch scrolling through Twitter
• Risk it
• Don't be afraid to ask for help
• Being able to write is crucial but being multifaceted will put you ahead
• Social Media will be woven into whatever profession you go in to
• Work ethic is the most important. As long as you show you have the drive, you can learn the skills.
• Taking risks is important because you will never know what you can do unless you try.
• Social Media is the key to reaching an audience
• You won't have a successful business without social media
• Your brand needs a personality
• Work ethic and accountability
• Content 

Speakers today and tomorrow, agenda

Agenda
Final discussion
Speakers--Jenny Grigsby, Mike Sherman; tomorrow, Steve Lackmeyer, Lauren Vargas
Debriefing
Reading and tweeting assignments
1. Enid newspaper backlash to backlash: The power of content, and more
2. Role of newspapers
3. #LearnToDisagreeNicely - comment on above, #clarkclass
4. Twitter Blog
Tomorrow's Speakers:

Day 4 agenda

1. Adoption update; presentation schedule
2. Speaker: @smirknewmedia, Mike Koehler @mkokc https://smirknewmedia.com/

• Debriefing

3. Reading and tweeting, by 9 am tomorrow:

• Hate mail response, on blog
• Social media and advertising: https://blog.hootsuite.com/social-media-advertising/?utm_source=twitter&utm_medium=owned_social&utm_campaign=ent%7Cglo%7Csocial_hootsuite&hootPostID=b499f56b28a3a73dbf1910d229ea5039
• Banned from twitter? https://www.washingtonpost.com/news/the-intersect/wp/2016/07/21/what-it-takes-to-get-banned-from-twitter/?utm_term=.5eef210ce48b

4. One tweet--what have you learned so far?
5. Trump?
6. Evaluation

Tomorrow: @justjenny; Skpe @MikeSherman

Hating "hate-mail"--response and guidelines

#clarkclass students--reprinted from Coffee with Clark. Read and tweet something.
http://clarkcoffee.blogspot.com/2016/12/hating-hate-mail-questions-and.html

"Hating" hate mail--questions and guidelines

• Why are they so angry?
• Why are they so unhappy?
• Why do they hate?
• Why can't they abide different opinions?
• Why can't they respond in a civil manner?
• Why can't they respond without profanity? Without using trite labels devoid of thought? 
• Have they ever read Jesus' words about love and judgment and kindness?
• Didn't their mothers teach them any manners?

These are some of the questions that ran through my mind after being subjected to "hate mail" this week.

A better question--How do you respond?

National news about Enid

My comments in the New York Times article about the negative reaction to the Enid News & Eagle's endorsement of Clinton have drawn a deluge of  positive comments on "social" media.
That's because I posted the article and bragged about being quoted, proud of contributing to recognition of the importance of community journalism. 
Here's the link to the story online: Oklahoma newspaper
Then there were a few very angry comments in twitter and Facebook, throwing labels and judgments about me, the newspaper, media, and professors.
One I immediately blocked, and reported for abuse--not even responding.
Another, I wrote some facts, no opinions, in response to some of the inaccurate statements, and then blocked the person.
I'm proud of myself for not responding in my usual snarky, sarcastic style.
I wasn't exactly surprised at negative reactions, except for their vitriol. I was afraid someone would take my comments as critical of Enid. I would have apologized for that, because Enid is a great community. In the context of the article however, I meant all small towns and their newspapers.
Those comments came from  my personal journalism experience and more than 30 years working with community journalists.
So how should I have responded?
Perhaps I should have responded with "Thank you for your opinion. Have a great day."
That, or any other comment, would have provoked more negative comments.
I also slept on the situation, before acting, and slept again, before writing this.
Here are some of the thoughts I had on how to react to "hate mail."
The comment from one of my twitter for media class speakers, and I'm not sure which one, was one of my first thoughts, "You don't have to join every fight you're invited to."
Then I thought about Jill Castilla, the dynamo leader of Citizens Bank in Edmond, who just spoke to my students last week. She's used social media to rebuild that bank into a national model, and her methods ooze positivity: "Elevate where you're at," she says. Her social media framework is "GAP--Genuine, Authentic, Positive."
Another teacher of mine also had advice:

•  "But I tell you, do not resist an evil person. If anyone slaps you on the right cheek, turn to them the other cheek also."  Matt. 5:39.
•  “A new command I give you: Love one another. As I have loved you, so you must love one another. By this everyone will know that you are my disciples, if you love one another."
• "Blessed are the peacemakers, for they shall be called children of God." Matt 5. 

•  

So the best response to hate mail, is no response. Don't feed the fire. I don't want nor need more negativity in my life, and I'm not going to change anyone with those attitudes. They are not worth my time or words or mental health.

•  

More than the actual personal attacks, two issues really bother me. The first is the hate-mongers' virtual ignorance about American government and the roles of the news media (That's a separate story).
Underlying it all  is the absolute disregard for civility and respect for others' opinions in today's America.
My former student from OSU, Roy Lee Lindsey from Cordell who now leads the Oklahoma Pork Council put it best: "This story is about everything that is wrong with our society today. When I refuse to do business with someone or stop talking to someone just because they have a difference of opinion than I do, I limit my ability to learn. Exposure to differing opinions and ideas is how we challenge ourselves and grow."

•  

My mother taught me manners--be polite, don't criticize people, be respectful. The people we looked up to, including our country's leaders, were those kind of people.
My mother would take a bar of soap and wash out the mouths of  people who spout hate mail, including our so-called leaders.

•  

But then, I thought of the words of Jesus again, which explains all the actions of the hatemongers, which is another reason to just turn away and not join them:
"But the words you speak come from the heart--that's what defiles you." Matt. 15:18.

•  

P.S. Another note--my attackers are so blinded by anger and hate that they missed the point, taking it as a political comment. It is only perspective about what it takes to be a courageous newspaper in a small city. I would have said the same thing if the politics and situation had been reversed.
Here were my words that sparked all of this, accurately reported by Manny Fernandez, Houston bureau chief of The New York Times: 

• "There used to be a saying that the editorial page was the soul of a newspaper, and if that’s the case, we’ve got a lot of weak-souled newspapers in the country because they’re afraid to offend anybody,” said Terry M. Clark, the director of the Oklahoma Journalism Hall of Fame and a professor of journalism at the University of Central Oklahoma in Edmond. “This is an excellent example of the way American journalism ought to be — standing for something — and, man, it takes guts to do that in Enid, Okla.” 

•  

I'm very aware that many other people have been subjected to, been more than upset, and survived  a lot more "hate mail" in this past year than I. My experience is minuscule. The perspective, as with the article, is the point.