Official blog of #clarkclass, Twitter for Media class at UCO Mass Comm Department

Friday, August 17, 2018

Fall 2018 requirements


Twitter for Media
#clarkclass
“I wonder what the President is tweeting tonight?”
(“I wonder what the king is doing tonight?”)
--Camelot, by Jay Lerner & Frederick Loewe, 1960
Syllabus
MCOM 3990, CRN 14678—Fall, 2018
Dr. Terry M. Clark, professor
@okieprof
tclark@uco.edu

Class Location: Com 211 - Class meets: TR, 2-4:30, Oct. 16-Dec. 6, 2018
Required:
·       President Donald J. Trump, @realDonaldTrump
·       A smart phone, tablet or laptop. No text.
·       Assigned readings online. Notebook--paper or digital, for notes.
COURSE DESCRIPTIONStudents in this class will explore the operation and impact of Twitter
on all fields of mass communication. This is a study and introduction to the way new social media,
twitter, has transformed the practice of mass communication for professionals in traditional
media and business to become an essential tool of communication in all fields-- digital, print, broadcast, public relations, advertising, government, business.

COURSE and ASSIGNMENT REQUIREMENTS:

Why you are taking this class The student will set up a Twitter account if not already
existent, and become proficient in its use through daily activity.  The student will become familiar
with the way professionals use Twitter in their major field. 

       Faithful attendance. If you miss more than two sessions--regardless of reason, you cannot pass, because of the condensed nature of the class. Maximum grade with two absences will be a 'B." You cannot make up assignments for the days missed.
       Every assignment has a deadline. Late assignments earn a “0.” Misspelled speakers’ names earn a “0.”
       GOOD GRAMMAR. You must be fluent in English or you will flunk.
       Be on time for class. I take this personally and being late is the quickest way to get on my bad side. Three times late equals one absence. Those who leave early will be assessed full absence.
       Daily tweets and notes on in-class speakers.
       Adoption of a mass communication or other professional who uses twitter in your major or area of interest, and presentation to class at end of semester, with visuals. Information on potential professionals and industries first day of class.
       Three-page summary paper comparing two in-class speakers with information from
       adopted tweeters. Information on first day of class. Possible speakers: Jill Castilla, Heidi Centrella, Jenny Grigsby, Dez Hill, Mike Koerth,  Adrienne Nobles, Mike Sherman, Lauren Vargas, Scott Williams.
       Daily tweets on combined class Twitter site about class speakers and issues.
       Daily discussion of President Trump’s daily tweets in relation to communication—not politics.
       No video games in class. Automatic F.
       All tweets should include #clarkclass, @UCO_MCOM
       Final test.
COURSE SCHEDULE--Each class will include daily tweeting about class subjects.

NOTE: I do not use D2L. Essential portions of this syllabus are on the class blog.
·       Oct. 11—Mass Comm Days, class preempted
       Week one (Oct.16)--Course introduction, data sheets, cell phone IDs, Twitter survey, setup; video. Interactive syllabus amendments and questions. Twitter perspective lecture and issues. Professional adoptions. Paper details. Bit.ly. Tweetdeck, other apps. Class blog.
       Weeks two-six (Oct. 23-Nov. 30)—Adoption progress. Guest speakers, on-line readings, daily tweeting, writing,
       Week eight (Dec. 4,6)—adoption presentations, paper due, lessons from speakers, adoptions, evaluations.
       Final exam: 1 - 2:50 p.m.  Thursday, December 7.

Why it matters: This course addresses four of the university’s transformative learning goals—discipline
knowledge through study of the impact of Twitter in mass communications; leadership,
though interaction with leaders in mass communications and a summary paper; problem
solving, by understanding and using Twitter effectively; and global and cultural
competencies, by becoming competent with the Twitter-cultural change and impact in mass
communication around the world.

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