Day 2 Agenda

1. Review home pages
2. Review potential pros
3. Reading review
4. Follow all
5. Retweet
6. Bitly https://bitly.com/
7. Reading/tweeting assignments
8. Jill Castilla
9. Harold Story
10. Debriefings
11. Trump discussion?
12. Tweet deck https://tweetdeck.twitter.com/
13. Who is @ScottWilliams ? One fact about him today. 
14. What have you learned?

Day 1 assignments summary

1. Follow blog
2. "Get that quote"
3. Remember #clarkclass @UCO_MCOM all tweets
4. Read and post on blog on twitter stats,   if trouble, and tweet
5. Read assignments and tweet about them by 8 pm Wednesday:

A. Trends ahead in 2017 -- http://www.forbes.com/sites/tomward/2016/11/22/5-social-media-trends-that-will-change-the-game-in-2017/#25c424ef1d99
B. 2016 trends  -- http://sproutsocial.com/insights/social-media-trends/
C. Forbes -- http://www.forbes.com/sites/jaysondemers/2016/08/01/the-top-7-social-media-marketing-trends-dominating-2016/#b42f1b65da7f
D. Boost traffic with quotes--http://boostblogtraffic.com/tweetable-quotes/

1. Search potential pro to adopt, interview and present on--two possibles for Wednesday
2. Retweet something you learned, or a quote

Twitterstats you need to know

Twitter usage 2016
Amazing stats 2016
Read. Comment below by 9 am tomorrow. What surprises you?

Welcome to #clarkclass 7.0--Day 1

Agenda

Roll--student fact sheet
Smart phone
What is your goal?
Syllabus
Lecture--no privacy
glossary
u tube videos
set up
#clarkclass
tweetdeck
speakers--look up, notes, tweet during and after
@dezhill and broadcast
Tomorrow is @JillCastilla Jill Castilla and Ann Chen, @CitizensEdmond--who are they? @AHaroldStory, Harold Story
On Deck: @ScottWilliams, @MikeSherman Dec. 21.
Jan.  3--@JustJenny, Jenny Grigsby
Jan. 4--@smirknewmedia, Mike Koehler
Jan. 5--@stevelackmeyer, @vargasl, Lauren Vargas
Jan 6--@anobles, Adrienne Nobles, UCOBronchos, Phillip Dunford
Jan 7---Your presentations on twitter pros

 Class rules—

1. Momma read it
2. Grammar, spelling counts
3. Check #clarkclass and blog every day
4. Make deadline or lose points
5. #clarkclass every tweet you make
6. Deadline assignments--0 points if not met
7. You must take notes
8. Be here on time, or lose 5 points off grade 
9. Syllabus 

• Hints for set up—short and simple, use name some or nickname
• Assignments on hashtag, blog--readings
• Up to date: blog.twitter.com
• play time --find 3 pros
• tweet dec
• find category, add

Speaker, debriefing

"Social" media and your job

Social media and your job

"You have no privacy, or, there is nothing private."

Dr. Terry M. Clark

@okieprof

·      "Hope I don't get AIDs." Justine Sacco, senior PR person with only 170 twitter followers, on 11-hour flight. Gets off plane, number one trending in world, fired.

·      SAE at OU

·      "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work."

User Statistics

·      Facebook, 1.28 billion; YouTube, 1 billion; Google+. 1.6 billion; twitter, 645 million; Instagram, Tumblr, 225 million; Linked in, 200 million; Instagram, 150 million; Snapchat, 100 million; Vine, 40 million; flickr, 32 million; Black Planet, 20 million; Goodreads, 13 million.

·      YouTube--300 hours of video are uploaded every minute; ~60% of a creator’s views comes from outside home country. YouTube is localized in 75 countries, available in 61 languages. Half of views are on mobile devices.

·      Twitter-- 288 million monthly active users. 500 million Tweets are sent per day.  Every second, around 6,000 tweets. 80% of Twitter active users are on mobile.77% of accounts are outside the U.S. Twitter supports 33 languages.

·      Facebook--Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.  890 million posts a day.  4 billion " likes " a day.

·      Snapchat—400 million a day; 70 percent women

Types of social media

·      Social Networks– Services let you connect with other people of similar interests and background. Usually they consist of a profile, various ways to interact with other users, ability to setup groups, etc. The most popular are Facebook and LinkedIn.

·      Media Sharing – Services let you upload and share various media such as pictures and video. Most services have additional social features such as profiles, commenting, etc. The most popular are YouTube, Instagram, and Flickr.

·      Microblogging – Services that focus on short updates that are pushed out to anyone subscribed to receive the updates. The most popular is Twitter

·      Bookmarking Sites – Services let you to save, organize and manage links to various websites and resources.  The most popular are Delicious and StumbleUpon.

·      Social News – Services let you post various news items or links to outside articles and lets users ”vote” on the items. The most popular are Digg and Reddit.

·      Blog Comments and Forums – Online forums allow members to hold conversations by posting messages. Blog comments are similar except they are attached to blogs and usually the discussion centers around the topic of the blog post. There are millions of popular blogs and forums. Includes genealogy, Goodreads.

DO’s

·      It’s your brand, your new resume.  Remember who you are "talking" to. Facebook vs twitter.

·      Post consistently, to add value.

·      Spread good news.

·      Add links to articles.

·      Not too much self-promotion.

·      Check privacy settings. Control who can search for you and see your posts, photos and tweets.

·      Keep it PG-13.

·      Google yourself, once a month or so.

·      Careful with profile. "Opinions are my own."

·      Build your network. Update Linked in.

·      Avoid time on social media at work.

·      Proofread.

·      Censor yourself.

DON’T’S

·      Criticize UCO or people.

·      Post when emotional or drunk.

·      Don’t post inappropriate photos, “Don’t put your boobs” online.

·      Don’t post anything you don’t want your Mom to read.

·      Don’t post offensive messages.

·      Avoid humor, profanity, opinions on religion-politics-morals-sexuality.

·      Don’t respond to extreme views, or stupid “likes.”

Good Examples—Good Egg, UCO, Tweetdeck. Beware “Screenshots.”

Freedom of speech and employment. 

The National Labor Relations Board (NLRB) receives thousands of complaints each year from employees terminated for what they say and post on their social networks. In a right to work--you can be fired for complaining, unless a group of workers are collectively complaining about working conditions or co-workers. Go to HR.

Links

·      https://twitter.com/UCOBronchos

·      #clarkclassUCO http://clarkclassuco.blogspot.com/

·      https://twitter.com/@okieprof

Twitter for media course requirements

COURSE and ASSIGNMENT REQUIREMENTS:

• GOOD GRAMMAR. You must be fluent in English or you will flunk.

• Faithful attendance. Because of the extremely condensed nature of the class, if you miss a day--regardless of reason, you cannot pass. MAXIMUM grade with a half day’s absence will be a 'B." You cannot make up assignments missed.

·       Email and Fax assignments not accepted.

• Be on time for class. I take this personally and being late is the quickest way to get on my

bad side. Two times late equal one absence. If you are more than 15 minutes late, it equals an absence.

·       Adoption of a mass communications professional who uses Twitter in your major. Interview and Tweet to entire class viewpoints for in-class discussion the day before your five-minute class presentation. Information on potential professionals and industries provided first day of class.

·       Three-page summary paper comparing two of in-class speakers with information from

·       adopted tweeters. Information on first day of class. This will be graded on the basis of grammar, punctuation, spelling and how well you analyze  and draw your conclusions.

·       Daily Tweets on combined class Twitter site #clarkclass about class speakers and issues.

·       Comments on class blog reading, by assigned deadlines.

·       Twitter Top Ten project paper,  completed during holiday break and before final. Discovery and analysis of ten twitter Internet links and their influence on the twitterverse. Five-page paper, plus sources. Due on day of final. Information on first day of class. This will be graded on the basis of grammar, punctuation, spelling and how well you analyze  and draw your conclusions.

·       Final test.

SUBMISSION GUIDELINES for three-page paper and Top ten paper: No fancy covers. First page includes your name, date, subject title. Fourth page lists sources contacted. Paper to be stapled in upper left hand corner. All work, except in class exercises, must be typed, double-spaced, using Times New Roman or Palatino typeface, on one side of the paper, with 1” or 1 1/2"

margins. Follow Associated Press style. Make sure your toner is readable (dark). Work will

not be accepted unless it complies with these guidelines. E-mail submissions allowed only

on designated assignments.

DEADLINES: Must be met. Absolutely. Period. End of Discussion. Journalism is a deadline

business. Accordingly, late work will not be accepted. Don’t bother to hand it in—you get a

“0” grade. Absence is no excuse.

GRADING SCALE: 100-91--A; 90-81--B; 80-70--C; 60-69—D

·       Daily Tweets on class Twitter site—100 points--20 percent

·       Adoption and posts of professional Tweeters and presentation--100 points--20 percent

·       Paper on speakers--100 points—20 percent

·       In-class assignments--50--10 percent

·       Twitter top ten project paper—100 points—20 percent

·       Final Test—50 points--10 percent

·       Total Points—500

·       (Points are subject to change reflecting class activities. Final scale will be posted last day of class.)

Day 1 reading--Twitter and "fake news"

Must read, and comment below, by 5 pm. Dec. 20:
Case study

Facebook

Student "Fix" 

Your comment--What are your responsibilities as a citizen and user of twitter ?