Twitter views on changing media from a news junkie

@dezhill and #clarkclass

@okieprof

Broadcasting professor  Desiree Hill @dezhill is a news junkie, one of the most forward-looking, up-to-date professionals and teachers at UCO. 

Her presentation to #clarkclass  centered on how broadcast media are using, should use and should not use social media, specifically twitter, in journalism, based on her research with specific stations in Illinois, Kansas and Oklahoma. 

@dezhill

A highlight for me was her perspective on media in the past, changing technology and the way all media have used it historically and are now was critical to my students' understanding. 

"Don't use new media in old ways"

Established media tend to use new media in old ways, being slow to adapt, rather than taking advantage of new opportunities. It'll be up to our students to help invent how the next changes are best utilized.

For more reaction and tweets of her day here, search #clarkclass in twitter. Here are her some of her comments, and class comments, recorded by  @AshleyNapier21.

@DezHill Debrief

• You wear what you tweet
• Look at your last 50 tweets, it’s important to review them
• Behind the scenes is not all about us, it’s about the viewer
• You are your own brand
• We made Twitter into what we wanted it to be
• Twitter is a tool and is completely versatile
• Your social media posts are out there forever, even if they are deleted
• Don’t say something on Twitter that you wouldn’t say in a presentation in class
• Tailor your tweets to your audience and be specific as possible
• Who, what, when, where, why
• Information is supposed to answer questions, not raise them
• Say “thank you” to your followers
• Be mindful of your writing- those 140 characters are important
• You will never capture social media- it keeps evolving
• Be interactive on Twitter
• Tweet what is interesting to you. You can’t cater to everyone. Find your niche
• Tweets must be ethically newsworthy
• Twitter is not a diary

Twitter for Media 5/11/16

• Geotagging is scary, but it is great for advertising
• What works for one person does not work for another

 

Not everything is serious

Broadcasting lessons and change in twitter in #clarkclass

 @okieprof

If you want to teach about change, you need people who embody change. Desiree Hill,  @dezhill, our UCO television broadcasting professor, is one of those. 

Professor Desiree Hill teaching #clarkclass. Photo by @adamropp

Speaking to my twitter for media class Friday, she brings energy and professionalism to the students, with years of broadcasting experience. She brings new thoughts to new media, always student-centered. Using her research in Tulsa, she showed how TV stations there changed in their use of twitter over time.
She does far more than just show up in class. Her preparation and student engagement helps make our TV broadcasting program the best one in the state, winning awards and propelling our students into sought after graduates. 
Desiree is a newshound and presented the class practical advice and lessons on twitter and journalism. She uses twitter not only as a source of news, but continually tweets job openings. She knows students by their names and involves them in innovative ways--election coverage, telethons, management and more. In the meantime she's working on her doctorate.
It is fun and challenging working with her. Her positive attitude is contagious. 

At our debriefing, here were student comments, recorded by @SydOKC:

• “Grammar matters. Never know who is look at your twitter.”
• “Content, good writing and grammar all matter. It’s universal."
• “You have to be professional. You never know who is looking.”
• “Twitter can improve your writing.”
•  “Gate-keeping was  just the media owners. Twitter  opened up the floodgates.”
• “Some employers sometimes won’t hire you if applicants don’t have a social media account.”
• “Just because you have social media doesn’t mean you know how to use it.”
• “We need to think about these new media in a new way. We need to move past that and go to the future. How we develop our writing needs to be new. Just be new and creative.”
• “I like that she hit on how it can help your writing.”
• "Be the voice of your community.”
• “Adaptability is one of the most important tools of a person going into their career.”
• “The user is the maker of media.”
• “You are public and you are in the network. Be careful with how you communicate.”
• “It was interesting that she said to be ready because you never know when breaking news is going to happen.”
• “Twitter can make you a better writer.”
• “Users create Twitter. They gave us a backbone, but users formed it in what it is today.”
• “The percentage of personal and business depends on the profession you are going into.”
• “Hash-tags (high-jacking hash-tags) are valuable. ”
• “Be specific. You don’t need to give a long paragraph.”

@okieprof tweets from her presentation:

• Twitter can improve your writing. It's harder to write short than long.
• Twitter writing should be specific. Make sure there's user benefit.