'Social' media and your job, your future

Don't be a Roseanne Barr!

https://www.nytimes.com/2018/05/29/business/media/roseanne-barr-offensive-tweets.html

"One racist tweet cost Roseanne Barr her network sitcom, hundreds of people their jobs, and ABC its top-rated primetime anchor for Tuesday nights. ...her tweet about former Barack Obama adviser Valerie Jarrett, an African-American woman, generated the most backlash: 'Muslim brotherhood & planet of the apes had a baby=vj,' Barr wrote and later deleted." $60 million!--Moneyish.com

Social media and your job

"You have no privacy, or, there is nothing private."

Dr. Terry M. Clark

@okieprof

• "Hope I don't get AIDs." Justine Sacco, senior PR person with only 170 twitter followers, on 11-hour flight. Gets off plane, number one trending in world, fired
• SAE at OU
• "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work."

User Statistics, as of about 10/2018

·      Facebook, 2.72 billion; YouTube, 1.9 billion; Instagram, 800 million; Linked in, 500 million;  twitter, 335 million(monthly active, ;  Snapchat, 300 million.

·      YouTube--Five billion videos viewed every day~62 percent male; 80 % outside US.88 countries, 76 languages. 

·      Twitter-- 600 million monthly active users. 500 million Tweets are sent per day.  Every second, around 6,000 tweets. 80% of Twitter active users are on mobile. Twitter supports 33 languages. Brazil, Japan and Mexico tops outside US. 

·      Facebook--Every 60 seconds on Facebook: 317,000 status updates, 400 new users, 147,000 photos. every 20 minutes, 1 million links shared; Over 8 billion daily video views, 85 % watch with sound off; 53 % female; average user -155 "friends"; 72 %  users make more than $75K; 85% active users outside US; India largest 270 million; US 210 million; 93 percent of marketers use FB regularly. In 101 languages

·      Snapchat—400 million a day; 3 billion a day; 10 billion + views a day; 70 percent women and under 31 years old

Types of social media

·      Social Networks– Services let you connect with other people of similar interests and background. Usually they consist of a profile, various ways to interact with other users, ability to setup groups, etc. The most popular are Facebook and LinkedIn.

·      Media Sharing – Services let you upload and share various media such as pictures and video. Most services have additional social features such as profiles, commenting, etc. The most popular are YouTube, Instagram, and Flickr.

·      Microblogging – Services that focus on short updates that are pushed out to anyone subscribed to receive the updates. The most popular is Twitter

·      Bookmarking Sites – Services let you to save, organize and manage links to various websites and resources.  The most popular are Delicious and StumbleUpon.

·      Social News – Services let you post various news items or links to outside articles and lets users ”vote” on the items. The most popular are Digg and Reddit.

·      Blog Comments and Forums – Online forums allow members to hold conversations by posting messages. Blog comments are similar except they are attached to blogs and usually the discussion centers around the topic of the blog post. There are millions of popular blogs and forums. Includes genealogy, Goodreads.

DO’s

·      It’s your brand, your new resume.  Remember who you are "talking" to. Facebook vs twitter.

·      Post consistently, to add value.

·      Spread good news.

·      Add links to articles.

·      Not too much self-promotion.

·      Check privacy settings. Control who can search for you and see your posts, photos and tweets.

·      Keep it PG-13.

·      Google yourself, once a month or so.

·      Careful with profile. "Opinions are my own."

·      Build your network. Update Linked in.

·      Avoid time on social media at work.

·      Proofread.

·      Censor yourself.

DON’T’S

·      Criticize UCO or people.

·      Post when emotional or drunk.

·      Don’t post inappropriate photos, “Don’t put your boobs” online.

·      Don’t post anything you don’t want your Mom to read.

·      Don’t post offensive messages.

·      Avoid humor, profanity, opinions on religion-politics-morals-sexuality.

·      Don’t respond to extreme views, or stupid “likes.”

Good Examples—Good Egg, UCO, Tweetdeck. Beware “Screenshots.”

Freedom of speech and employment. 

The National Labor Relations Board (NLRB) receives thousands of complaints each year from employees terminated for what they say and post on their social networks. In a right to work--you can be fired for complaining, unless a group of workers are collectively complaining about working conditions or co-workers. Go to HR.

Links

·      https://twitter.com/UCOBronchos

·      #clarkclassUCO http://clarkclassuco.blogspot.com/

·      https://twitter.com/@okieprof