After every speaker, we go around the room, and each student has to mention a main "takeaway," or something important. I'm impressed with how quickly the hands go up, the competition to get their views in first. Each statement begins with "I like...."
I like these students.
I'm overwhelmed with comments from students, former students and the speakers. I took a risk forming this class because I saw a need, and was ignorant. I'm still learning.
This is not a typical college class--everyone says so--it breaks rules, it discovers, it pushes the traditional. That's the way college should be.
The class is a success because of its speakers and my students.The class is NOT about twitter. This is a bare summary of student "takeaways." These are recorded by a class student who wants to be a newspaper reporter: @TheJessPhillips.
- Strict no assholes policy
- Honesty about the industry, future of newspapers
- You HAVE to know how to write – compare to previous speaker who said no
- Simplicity of mission statement – makes decisions easy
- Not afraid to do what’s new first
- Empower your writers and you will know your readers
- Transparent about starting Smirk New Media
- Runs business and attitude – unlimited vacay, etc. motivates employees to do better
- Soft skills plus business acumen gets jobs
- Strategy development
- Take advantage of digital tools
- Ads will follow you
- Journalism can’t survive without giving readers what they want
- Word of mouth and references builds reputation
- 30 days to develop a strategy
- Mission statement: “Happy clients, great content and strategy, making money.”
- Writing is the gas in the tank
- Work ethic is number one, writing is next
- Everything will work out: take the risk
- Value your work. Don’t do something for nothing
- Writing and transparency
- What happens when the Millennials grow up?
- Time is always on Smirk’s side. Knows the trends.
- Inverted pyramid – writing
- AP Style
- Persistence in Smirk. Foresight to invest in social media
- Journalism lost connection to the public in social media – community matters
- Conflicting info from speakers – mike likes blogs, Scott said they’re dead. Audience matters
- Necessary skills: writing, work ethic, shoot and edit video
- Take off the corporate speech, be genuine and be honest
- Jenny found a job that doesn’t stress her out – found how to manage stress
- UCO Theater major who self-taught social media
- Started with no plan, just tried different jobs, took opportunity as it came
- Text message marketing could be huge
- How to get your brand out here – engage the community
- Go back to check on scheduled tweets
- Arby’s and Wendy’s social media – staying in touch with others
- 4-6 weeks before clients trust them with total control of accounts
- Wendy’s handling of interaction with troll
- Don’t set it and forget it, take off corporate speech
- Get in the community to be successful
- Be genuine, Jenny was honest
- Drink more beer
- You have to do social media in real time for it to feel real
- Self-taught in social media
- Digital Communication term
- Office is artsy, especially compared to the neighbors
- Who you know is important
- Personable social media
- Forget the technology, be who you are
- Learn from those who disagree
- Won’t hire people not on Twitter
- Decide who you will be when dealing with trolls
- You’re the same person on social media and in real life
- Twitter and relationships
- Establish yourself and build a village
- Stand out by providing heat or light
- Be well-read, curious and resource
- Who you are on Twitter is who you are in real life
- Be interested in others more than self
- Pause.
- All publicity is good publicity?
- Be who you are
- Good reader = good writer
- No conclusion on Twitter, but questions
- What we really long for is real connection
- Produce great content to gain a following on twitter
- Something worth having is worth paying for
- Good writers must be well-read
- Those who disagree are the best teachers
- Twitter is a distribution device
- Sports connects the community
- Second with stimulus and response
- Happier when more interested in others than self
- Response to trolls depends on who you want to be
- Importance of books, reading and being educated
- Vargas continuing in education and developing self
- Focus too much on content marketing, need to look at analytics
- People who know what’s happening are often the least visible
- Social media for activism
- Vargas is pretty awesome – taking class, teaching, work, personal life…
- Must share amongst ourselves and admit mistakes
- Be prepared for what’s next – death of Twitter is coming
- Tattoos in corporate job
- Don’t hang your hat on social media
- It’s okay to have tattoos
- We’re all just winging it
- We’re all leaving a permanent, digital footprint
- Twitter will have a slow, painful death because of management
- Not active on social media, but making progress and keeping busy in life
- Those making change are least likely to talk about it
- Be humble
- She created her jobs – find what’s not being done and do it
- Shift in how content is delivered – more advertising
- Dr. Pepper method – schedule bursts of checking in to social med
- Adaptation is a key to surviving the industry
- Design, build and fly the plane at the same time
- Everybody’s learning
- She started social media from the ground up
- Break the rules, but explain why you did it
- The best PR people are in the community
- It’s about your passion, voice and heart
- News and PR doesn’t happen in the newsroom
- “I believe in getting out in the community”
- don’t be strident, be smart
- Be weary of what you see on social media, regardless of the source
- It’s our generation’s job to fix this mess
- Something you think you know is wrong
- Easier to ask forgiveness than permission
- Give more attention to the victim than to the perpetrators
- To be successful, don’t get too cocky
- Don’t take risks for the hell of it
- Don’t believe what you see on social media
- It’s not about building a portfolio, it’s about relationships
- If you want something that you’re not getting, pretend you don’t’ want it even if you do
- Gatekeeper role is gone
- Being in this class means you’re a little bit touched
- News is not in the newsroom: it’s on your phone and in the community
- Keep on creating
- Don’t take things so seriously that you can’t see the ridiculousness
- There’s value in knowing your news sources
- We have a responsible voice, but can’t pretend that things are not happening
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