"Get that quote!"

#clarkclass 12.0, great students, probably "Uncas"

I often interrupt speakers to #clarkclass, yelling at the students to "Get that quote."

Ryan Dunn closing #clarkclass

It's become sort of a motto for the 12 times I've taught this class about twitter, which morphed into lessons on life.. I'm a journalist, and I know good quotes tell stories better than anything, getting to the heart of the matter.
Duh, paraphrasing Jesus about the mouth speaking from the fullness of the heart.
I want students to get those key points, to remember them. 
I'll give them credit, they remember, "Get that quote."
Students also "adopt" someone using social media and present to the class what they learned. 
So at the end of the last presentation on the last day, Ryan Dunn went beyond duty, took a risk, and threw up this visual on his powerpoint.
They've learned I value students who take risks, have fun and are creative.

Digital media with a Smirk, and success

Mike Koehler, of SmirkNewMedia, and #clarkclass

Mike Koehler of @smirknewmedia closed out our media professionals for #clarkclass 12.0 this fall, bringing honest advice, humor and experience in the world of journalism.
He's a former newspaper journalist who went from sports to agency work and then started out, "with a used laptop and no clients in a coffee shop" a few years ago. Now he leads on of the most successful firms  in the city with eight full-time employees and eight part time scattered around the county, with some big clients. He wanted to form a company that he'd like to work for.

Here's the link to SmirkNewMedia.SmirkNewMedia.
He won't hire people who don't know AP style, because of writing being so important. And he offers unlimited vacation. He wants his employees to travel, because that makes them smarter.
Here's a recap of what he said, from our students' debriefing, , dutifully recorded by @madison.sturgill.

·      Writing is key and essential

·      The more you can specialize the more opportunity

·      He built his business by connecting on twitter

·      Don’t put pointless content

·      I hate motivational quotes-- they are like packing peanuts for social media

·      Website is clean

·      Traveling the world can make you a better and smarter person – that’s who I want to hire

·      Puts virtues and violations on website

·      He had two things that they pay attention to. They know what they know and do what they do

·      Inconsistency kills engagement

·      Know what’s happening and how that changes your strategy

·      Being able to tell a story through print and visually is the difference between good and bad people

·      Being able to tell clients' story well

·      We are the used car dealership of digital marketing

·      Digital content is just as important as written content

·      Change gears, shift beyond the transaction, start connecting

·      Take initiative

·      He has to motivate people our age to get things done. Don’t need to be motivated

·      We got the name for our business like we picked names for our kids. On a long trip and by elimination

Final questions

By 5 pm Friday, Dec. 7, 2018--
1. What has been the value of this class to you?
2. How would you improve it?

Email answers to tmclark44@gmail.com

Presentation schedule

Oct. 4--Natalie Campos, Ashton Cleer, Jorge Gill, Katie Goldon,  Michael Houston, Kendra McAuliffe, Else Ruiz, Madison Sturgill, Brent Tedford, Blake Vance, Alexis Wade,
Oct. 6--Rozan Altarazi, Erin Barnett, Elizabeth Corwin, Ryan Dunn, Kelsey Jones, Shandi Jordan, Kallee Mills, Josh Mitchell-Arbital, Brayden Nelson, Mikey Wallen

Refresh Creative--humor and success--part 2.

Bryan and Jenny Grigsby, @RefreshCreate

Quit your jobs, start out on your own, in an area that's not your college major?

"Trail Boss" and "Content Curmudgeon," @RefreshCreate

Why not? @RefreshCreate, Jenny and Bryan Grigsby have done that, running social media for 11-12 clients, mostly restaurants, like Hideaway. It's all been word of mouth references also...they haven't had to advertise. 

They work from home, and their advice to #clarkclass was punctuated with humor and practical advice.

After they left, we debrief, which is apparently turning into a contest, as @Yolexiswade Alexis Wade tweeted a photo--"Clash of the Titans." 

Judging by the smiles, we must be having fun, which means learning.

Debriefing again recorded by @MadisonSturgill. 

• The art of this job is bouncing off of each other to create content
• Human interaction is very important
• Being a part of a team
• Must maintain thick skin when receiving criticism
• Improve is super important to have as a skill
• Where ever you go, meet people
• Identify the tone and voice of your clients
• It’s just one big tangled mess
• Posting is just barely the tip of the iceberg
• Humor and personality in the job
• If you’re not connected to the people, you aren’t connected to their business
• Don’t take everything on twitter so seriously
• There’s no such thing as a typical day
• You can go into your day thinking things will go one thing but they never do
• They don’t promote themselves
• They really enjoy their jobs – no matter the money
• Humor is great but don’t let it go too far
• You will run into obstacles that you don’t normally see
• They had to figure out how and what to respond to different posts
• Develop your social media page like a character