Course evaluation

Tell me specifically suggestions to improve the course. Comment below. If that doesn't work, email, tmclark44@gmail.com

Coverting sports--how twitter changed it

Assignment:
New York Times: Read Tech We're Using

Tweet about it by 5 pm today. tag #clarkclass

Due Tuesday

2-3 page  presentation paper to prof-
 At top--Your  name, professional's name, professional's twitter name, summary of  what you told class
Paragraph 1--Who they are, what they do
Paragraph 2--how use twitter, how long used, use other social media?
Paragraph 3--Their comments on value of twitter to professional
Paragraph 4--How they've seen it change, what see in the future?
Paragraph 5--Their advice on using twitter

Comparison paper of class speakers

3-page paper --due Oct. 10.

At the top—list speakers, pro sites-your name, date

1.  intro—twitter use in your major—1 paragraph
2. key points of two speakers
3. compare and contrast
4. what means to you as a pro and tweeter in future
5. lessons learned

PRESENTATION EVALUATION

How I grade

Twitter for media presentation grade sheet  --DATE_______

Name___________________________________

Professional tweeter __________________________

5-10 min Presentation

___(5) Screen shot of twitter page, sample tweets

1          2          3          4          5

____(5)Who they are, what they do

1          2          3          4          5

____ (10)How use twitter, how long used, use other social media?

1          2          3          4          5

____(10)Their comments on value of twitter to professional

1          2          3          4          5

____(5)How they've seen it change, what see in the future?

1          2          3          4          5

____(10)Their advice on using twitter

1          2          3          4          5

___(5) What you got from this

1          2          3          4          5

Twitter lists

A list is a curated group of Twitter accounts. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the accounts on that list.

 Click below, read

Almost all you need to know
How to Find Lists

Search list in your interest, and join
Create at least two lists, including #clarkclass

Today's readings

Getting the news?
Ted Cruz's nightmare
Version Two 
Ryan's pressure

What do you think? Read and 3 tweets, by 8 pm Wednesday.

What's trending, how and why

Click on all, and comment, tweet, about each, with #clarkclass, @UCO_MCOM about each. Today and by 8 pm Monday.

Importance of trending?
Why so important?
Importance in government and politics?

Mapping trends

How trend?

Trending?

Tracking trends

Twitter and government

Trail boss

Storey's stories

Our 2016 grad, Harold Storey, returned to speak to the twitter for media class this week. After he left, students debriefed. Here are some of their comments, their takeaways.

• Is a social media coordinator with a team at VI Marketing and Branding.
• Traditional media will never go away; but the way you do it will.
• Didn't even have a Twitter before he took this class.
• He  journaled  what he was doing during internship
• He is always learning on his job and always trying to take it to the next step and elevating himself.
• Customer preferences for social media. It's the customer’s say and their money; you have to do what they say.
• Very relatable. Just graduated and can see self doing what he is doing.
• Interesting how he took control of the the taco shop Twitter.
• Always important to take the next step. Wants to see himself on top in 5 years.
• All it takes is approaching someone. You never know where it will take you.
• Relates to about anything of how he'll do anything in life like his portfolio. Going the extra mile got him the job.
• Always  keep learning. More comfortable in the job and still learning and coming in here talking to us.
• Coming back to talk to us about it. Didn't have anything negative to say. Pretty sure he had bad experiences and still didn't have anything bad to say.
• Have  been with him in classes; never thought he'd come back and inspire self to do better. Get selfs act together.
• Talking about connections; everyone you meet has value especially with
• Very persistent. Didn't mind bothering them until he got the job--people are shy about harassing those or being persistent.
• Detail oriented. Seeing it in perspective.
• Pro: very self aware. New hiring and spouse.
• Con: won't call him because
• Continuing your education and building your resources.
• Works with Facebook; doesn't like Facebook.
• Talking about what he does day to day and the logistics behind his job. It's more than Twitter, but what the customers want and don't want.
• Snapchat is a tough sell.

Day three agenda

1. Two professionals?
2. Follow all by end of day
3. Readings, for Thursday
4. Klout
5. twictionary terms
6. who is @justjennyg ?
7. @AHaroldStorey
8. Debriefing 

Readings to tweet about, by 8 pm Wednesday #clarkclass

•     Black lives matter-- http://www.nytimes.com/2016/08/23/us/how-blacklivesmatter-came-to-define-a-movement.html?smid=tw-share
•   10  employee skills you need -- https://medium.com/the-mission/these-10-employee-skills-will-soon-be-in-huge-demand-50aaf32d95d7#.b8j8kyxxl
•      Twitter and Instagram--http://www.nytimes.com/2014/11/09/fashion/on-twitter-and-instagram-hiding-in-plain-e-sight.html?smid=tw-share&_r=0
•     Finding SM influencers--http://blog.hootsuite.com/how-to-find-social-media-influencers

twitchionary terms to know

1. at reply @
2. auto-follow
3. bio
4. bit.ly
5. blog
6. direct message (dm)
7. Fail Whale--when twitter crashes
8. follower
9. #FollowFriday
10. following
11. hashtag
12. Hootsuite
13. link
14. retweet (RT)
15. RSS feed
16. tweeple
17. tweeps
18. tweet
19. tweetdeck
20. tweeting
21. tweetup
22. twebie
23. twitizens
24. twitterholic
25. twitterphobic
26. twitpic
27. twitter stream
28. twitterverse
29. web widget
30. vlog
31. tweetstorm

Look up five and know

Guidelines for presentations, paper

Adoption
5-10 min Presentation --show screen shot of twitter page, sample tweets
Potential questions --see paragraphs guides below
3-page paper to prof--due day of presentation
At top--Your  name, professional's name, professional's twitter name
Paragraph 1--Who they are, what they do
Paragraph 2--how use twitter, how long used, use other social media?
Paragraph 3--Their comments on value of twitter to professional
Paragraph 4--How they've seen it change, what see in the future?
Paragraph 5--Their advice on using twitter
Outline to every member of class--one page--bullet points covering essential information 

Comparison paper of class speakers

3-page paper --due Oct. 10.

At the top—list speakers, pro sites-your name, date

1.  intro—twitter use in your major—1 paragraph
2. key points of two speakers
3. compare and contrast
4. what means to you as a pro and tweeter in future
5. lessons learned

 Suggested request format

First contact:

Helloxxx. I'm a senior strategic communication major at the University of Central Oklahoma  studying the use of twitter in modern communication? I'd like to share your experience with our class for my presentation? Could I send you about five short questions by email in the next week as the basis for my report, please?
If you wish to confirm the facts on this request, the professor Dr. Terry Clark is @okieprof on twitter, and the class blog is clarkclassUCO.blogspot.com
I hope to hear from you by (date), as this is an abbreviated class.
Thank you,

xxxx @vvv 

Twitter stats

Read and tweet something.
Twitter stats 2017
40 amazing 2017 stats

What does this mean to you and your education? Tweet

Today's readings

Read and tweet, about each by 8 pm, Monday Aug. 28.
Is this good news, bad news, your reactions? Focus on twtiter's imact and change.

• How twitter has changed journalism forever--http://www.socialmediatoday.com/content/how-twitter-has-changed-journalism-forever
•   Impact of twitter on journalism--https://www.youtube.com/watch?v=Nl9xI-kAE8A
•    SM silences debate?  http://www.nytimes.com/2014/08/27/upshot/how-social-media-silences-debate.html?smid=tw-share&abt=0002&abg=1
•    Keep your opinion to yourself--http://www.theguardian.com/media/2014/may/22/bbc-editor-election-coverage-ukip-twitter?CMP=twt_
• The twitter presidency https://www.pcmag.com/article/355726/donald-trump-and-the-modern-twitter-presidency

Day 2 agenda

1. Review home pages
2. Seek professionals, Review potential pros search by #
3. Contact guidelines, etc
4. Follow all
5. Retweet
6. Bitly https://bitly.com/
7. Reading/tweeting assignments
8. Tweet deck https://tweetdeck.twitter.com/
9. What is klout?
10. Who is @AHaroldStorey
11. What have you learned? Reading reviews
12. Retweet something in clarkclass
13. twitchionary terms
14. Trending?

Did you know?

Today's links--

cartoon: http://www.youtube.com/watch?v=5INQR3EyBAA

A. overviewhttp://www.youtube.com/watch?v=Bl-FpuehWG
B.  http://www.youtube.com/watch?v=J0xbjIE8cPM
D. Personally http://www.youtube.com/watch?v=ddO9idmax0o
E. overview http://www.youtube.com/watch?v=rIpD7hfffQo
F. hash http://www.youtube.com/watch?v=_2zh0EVzoo0


sign uphttp://www.youtube.com/watch?v=h08SlngA2zk
http://www.youtube.com/watch?v=YJSoEbNxYKE&list=PLD5831E10E95DE83B&index=1
http://www.youtube.com/watch?v=CkdXJOpqXOw&list=PLD5831E10E95DE83B&index=

conan http://www.youtube.com/watch?v=xSSDeesUUsU

Day 1 assignments

1. Follow blog
2. "Get that quote"
3. Remember #clarkclass @UCO_MCOM all tweets
4. Read and post on blog on twitter stats,   if trouble, email, and tweet
5. Search potential pro to adopt, interview and present on--two possibles for tomorrow Wednesday
6.  Retweet something you learned, or a quote, from "play time"
7. Read assignments and tweet them by 8 p.m. Wednesday

A. Trends ahead in 2017 -- http://www.forbes.com/sites/tomward/2016/11/22/5-social-media-trends-that-will-change-the-game-in-2017/#25c424ef1d99
B. 2016 trends  -- http://sproutsocial.com/insights/social-media-trends/
C. Forbes -- http://www.forbes.com/sites/jaysondemers/2016/08/01/the-top-7-social-media-marketing-trends-dominating-2016/#b42f1b65da7f
D. Boost traffic with quotes--http://boostblogtraffic.com/tweetable-quotes/

"Social" media and yourjob, your future

Social media and your job

"You have no privacy, or, there is nothing private."

Dr. Terry M. Clark

@okieprof

Don't be a Roseanne Barr: 

https://www.nytimes.com/2018/05/29/business/media/roseanne-barr-offensive-tweets.html

·  "Hope I don't get AIDs." Justine Sacco, senior PR person with only 170 twitter followers, on 11-hour flight. Gets off plane, number one trending in world, fired
SSAE at OU
"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work."

User Statistics

·      Facebook, 1.28 billion; YouTube, 1 billion; Google+. 1.6 billion; twitter, 645 million; Instagram, Tumblr, 225 million; Linked in, 200 million; Instagram, 150 million; Snapchat, 100 million; Vine, 40 million; flickr, 32 million; Black Planet, 20 million; Goodreads, 13 million.

·      YouTube--300 hours of video are uploaded every minute; ~60% of a creator’s views comes from outside home country. YouTube is localized in 75 countries, available in 61 languages. Half of views are on mobile devices.

·      Twitter-- 288 million monthly active users. 500 million Tweets are sent per day.  Every second, around 6,000 tweets. 80% of Twitter active users are on mobile.77% of accounts are outside the U.S. Twitter supports 33 languages.

·      Facebook--Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.  890 million posts a day.  4 billion " likes " a day.

·      Snapchat—400 million a day; 70 percent women

Types of social media

·      Social Networks– Services let you connect with other people of similar interests and background. Usually they consist of a profile, various ways to interact with other users, ability to setup groups, etc. The most popular are Facebook and LinkedIn.

·      Media Sharing – Services let you upload and share various media such as pictures and video. Most services have additional social features such as profiles, commenting, etc. The most popular are YouTube, Instagram, and Flickr.

·      Microblogging – Services that focus on short updates that are pushed out to anyone subscribed to receive the updates. The most popular is Twitter

·      Bookmarking Sites – Services let you to save, organize and manage links to various websites and resources.  The most popular are Delicious and StumbleUpon.

·      Social News – Services let you post various news items or links to outside articles and lets users ”vote” on the items. The most popular are Digg and Reddit.

·      Blog Comments and Forums – Online forums allow members to hold conversations by posting messages. Blog comments are similar except they are attached to blogs and usually the discussion centers around the topic of the blog post. There are millions of popular blogs and forums. Includes genealogy, Goodreads.

DO’s

·      It’s your brand, your new resume.  Remember who you are "talking" to. Facebook vs twitter.

·      Post consistently, to add value.

·      Spread good news.

·      Add links to articles.

·      Not too much self-promotion.

·      Check privacy settings. Control who can search for you and see your posts, photos and tweets.

·      Keep it PG-13.

·      Google yourself, once a month or so.

·      Careful with profile. "Opinions are my own."

·      Build your network. Update Linked in.

·      Avoid time on social media at work.

·      Proofread.

·      Censor yourself.

DON’T’S

·      Criticize UCO or people.

·      Post when emotional or drunk.

·      Don’t post inappropriate photos, “Don’t put your boobs” online.

·      Don’t post anything you don’t want your Mom to read.

·      Don’t post offensive messages.

·      Avoid humor, profanity, opinions on religion-politics-morals-sexuality.

·      Don’t respond to extreme views, or stupid “likes.”

Good Examples—Good Egg, UCO, Tweetdeck. Beware “Screenshots.”

Freedom of speech and employment. 

The National Labor Relations Board (NLRB) receives thousands of complaints each year from employees terminated for what they say and post on their social networks. In a right to work--you can be fired for complaining, unless a group of workers are collectively complaining about working conditions or co-workers. Go to HR.

Links

·      https://twitter.com/UCOBronchos

·      #clarkclassUCO http://clarkclassuco.blogspot.com/

·      https://twitter.com/@okieprof

Day 1 Agenda

Agenda

Roll--student fact sheet
Smart phone
What is your goal?
Syllabus
Lecture--no privacy
glossary
u tube videos
set up
#clarkclass
tweetdeck
speakers--look up, notes, tweet during and after, debriefing

 Class rules—

1. Momma read it
2. Grammar, spelling counts
3. Check #clarkclass and blog every day
4. Make deadline or lose points
5. #clarkclass every tweet you make
6. Deadline assignments--0 points if not met
7. You must take notes
8. Be here on time, or lose 5 points off grade 
9. Syllabus 

• Hints for set up—short and simple, use name some or nickname
• Assignments on hashtag, blog--readings
• Up to date: blog.twitter.com
• play time --find 3 pros
• tweet deck
• find category, add

Student Requirements, Fall, 2017

Twitter for Media

#clarkclass

“I wonder what the President is tweeting tonight?”

(“I wonder what the king is doing tonight?”)

--Camelot, by Jay Lerner & Frederick Loewe, 1960

 Basic from official syllabus

Dr. Terry M. Clark, professor

@okieprof

Class Location: Com 214

Class meets: TR, 2-4:30, Aug. 22-0ct. 11

Required:

·       Blog: https://clarkclassuco.blogspot.com/

·       https://tweetdeck.twitter.com/

·       A smart phone, tablet or laptop. No text.

·       Assigned readings online. Notebook--paper or digital, for notes.

·       President of the United States, Donald J. Trump, @realDonaldTrump (You do not have to “follow” him, but you will check his tweets twice a week.)

COURSE DESCRIPTION: This is a study and introduction to the way new social media,

twitter, has transformed the practice of mass communication for professionals in traditional

media and business to become an essential tool of communication in all fields-- digital, print, broadcast, public relations, advertising, government, business.

Our probable speakers: Jill Castilla @JillCastilla, Heidi Centrella @hcentrella, Phillip Dunford @UCOBronchos, Jenny Grigsby @justjennyg, Dez Hill @DezHill, Mike Koehler @mkokc,   Adrienne Nobles @anobles, Mike Sherman @MikeSherman, Harold Storey @AHaroldStorey, Lauren Vargas @Vargasl, Scott Williams @ScottWilliams.

COURSE OBJECTIVES: Students in this class will explore the operation and impact of Twitter

on all fields of mass communication. The student will set up a Twitter account if not already

existent, and become proficient in its use through daily activity.  The student will become familiar

with the way professionals use Twitter in their major field. Students will select, follow and

interact with professional Twitter users. The student will write a three-page paper on two of the

class speakers. The student will participate daily in a Twitter account set up for the class,

following the example of the University of Iowa School of Journalism and Mass

Communications.

COURSE and ASSIGNMENT REQUIREMENTS:

•       Faithful attendance. Because of the condensed nature of the class, if you miss more than two sessions--regardless of reason, you cannot pass. Maximum grade with two absences will be a 'B." You cannot make up assignments for the days missed.

•       Every assignment has a deadline. Late assignments earn a “0.” Misspelled speakers’ names earn a “0.”

•       GOOD GRAMMAR. You must be fluent in English or you will flunk.

•       Be on time for class. I take this personally and being late is the quickest way to get on my bad side. Three times late equals one absence. Those who leave early will be assessed full absence.

•       Daily tweets and notes on in-class speakers.

•       Adoption of a mass communication or other professional who uses twitter in your major or area of interest, and presentation to class at end of first block, with visuals. Information on potential professionals and industries first day of class.

•       Three-page summary paper comparing two in-class speakers with information from

•       adopted tweeters. Information on first day of class.

•       Daily tweets on combined class Twitter site about class speakers and issues.

•       Daily discussion of President Trump’s daily tweets in relation to communication—not politics.

•       No video games in class. Automatic F.

•       All tweets should include #clarkclass, @UCO_MCOM, @UCOBronchos

•       Final test.

SUBMISSION GUIDELINES for three-page paper: No fancy covers. First page includes

your name, date, subject title. Fourth page lists sources contacted. Paper to be stapled in

upper left hand corner. All work, except in-class exercises, must be typed, double-spaced,

using Times New Roman or Palatino typeface, on one side of the paper, with 1” or 1 1/2"

margins. Follow Associated Press style. Make sure your toner is readable (dark). Work will

not be accepted unless it complies with these guidelines. E-mail submissions allowed only

on designated assignments.

DEADLINES: Must be met. Absolutely. Period. End of Discussion. Journalism is a deadline

business. Accordingly, late work will not be accepted. Don’t bother to hand it in—you get a

“0” grade. Absence is no excuse.

GRADING SCALE: 100-91--A; 90-81--B; 80-70--C; 60-69—D

• Daily Tweets on class Twitter site #clarkclass—100 points--20 percent

• Adoption and posts, and presentation of professional Tweeters--100 points--20 percent

• Paper on speakers--100 points--20 percent

• In-class assignments--150 points--25 percent

• Final Test—50 points--5 percent

• Total Points--500

All university policies, including grading, grade appeals, academic dishonesty, adding and dropping apply.

Check this link: www.uco.edu/academic-affairs/files/aa-forms/faculty/StudentInfoSheet.pdf

Any case of plagiarism will result in a 0 for the assignment. A second case will flunk you for the

course, and probably ruin your future as a journalist.

• Since this is a class of discovery and living journalism, exact timetables cannot be guaranteed

because of student discussions and individual interests. Flexibility is essential to

transformative education, not rote memory or lockstep schedules. Accordingly, the professor

reserves the right to amend the syllabus, with notice to class, at any time, in order to facilitate

your learning.

COURSE SCHEDULE--Each class will include daily tweeting about class subjects.

•       Week one (Aug. 22, 24)--Course introduction, data sheets, cell phone IDs, Twitter survey, setup; video. Interactive syllabus amendments and questions. Twitter perspective lecture and issues. Professional adoptions. Paper details. Bit.ly. Tweetdeck, other apps. Class blog.

•       Weeks two-six (Aug. 29-Sept. 28)—Adoption progress. Guest speakers, on-line readings, daily tweeting, writing,

•       Week seven-eight (Oct. 3-11)—adoption presentations, paper due, lessons from speakers, adoptions, evaluations, final exam.