@Okieprof
Professor @dezhill is a news junkie, a great teacher, and one of the most forward-looking, up-to-date professionals at UCO. Her presentation and advice on twitter set the tone for #clarkclass this week. Here are her comments, and class comments, recorded by @cassjack12.
- who are you-what is your brand on Twitter (journalistically)
- all comes back to you
- Twitter is cheap
- Had to learn rules, not everyone should tweet under certain brands
- “We’re not done” Twitter/social media is still evolving
- Companies used to be focused on getting a website, now focused on also getting social media
- How to think of future ideas/technologies-how will they be used in businesses
- Social Media and You
- Just because you have a Facebook, twitter account, doesn’t mean you know how to do it for a news product
- As an employee of the media entity, you represent all of the company’s broadcast endpoints, TV, web, Twitter, Facebook, etc.
- “before you go on a job interview, Google yourself, because WE WILL.”
- think about what you are representing and what you want to represent
- Takeaways
- do not write anything that you wouldn’t say in public
- assume everything you write online will become public
- "elevate the industry"
- Twitter: hard news, breaking, moment-by-moment
- Facebook: personality, engagement, fitting into feed of users
- Viral is worth money
- emotional + social = viral
- 23% adults on Twitter (as of this summer)
- 10% users who get news from this
- 71% on Facebook
- always go to the research-that is where the truth is, not just what your circle of friends tell you
- Twitter: business, international news, etc.
- Facebook: skews higher on politics
- know audiences for social platforms
- "set a goal, even if it is ambitious”
- tweet more frequently
- how to tweet: transparency, personality, pop culture, breaking news, interactive, links, create a niche, perspective
- viewer benefit – getting content that is relevant, useful
- interactivity
- respond to viewers
- ask viewers questions
- crowdsource
- dm uviewers and say thank you when they follow you
- follow opinion leaders
- get advice from managers
- learn to know when to stop communicating – if people become too critical
- shine a light on audience, viewers, followers
· CLASS COMMENTS
·
Not to be negative
· don’t tweet you don’t
want to go to class or don’t want to do something productive, might make a
future employee think you wouldn’t want to come to work or do good work
·
real content, real people, real connections
· things that others can
relate to, has multiple interests and will increase readership or followers
·
viewer benefit-tweet what you know will help your followers
· people aren’t always
going to want to know about you you you
· want to learn things
that benefit them
·
employers finding you on social media
·
know what you post is public
·
YOU represent YOU
·
What makes things viral-building your brand, finding your niche
· emotional + social =
viral
·
Learn how to use social media for your product, adapt and evolve
the way you use it
·
Followers may give the upper hand, not always fair or relevant in
job hiring, but that is the competitive nature
·
Just because you have a Twitter does not mean you know how to use
it PROFESSIONALLY
·
When you come from a place of education you have the ability to
elevate your industry” making profile better, having credible sources
·
Surprising that journalist may not share something on Facebook
because that would be a way for someone to read articles-avoiding criticism
·
“that sounds challenging, I want to do it” – presentation to news
station
· if you think something
is too challenging, doesn’t mean you shouldn’t do itif you think something is
too challenging, doesn’t mean you shouldn’t do it
·
interactivity- credible and shows that they care, RESPECTFULLY
ENGAGING
· director of koco -have
thick skin
·
always have a goal
·
for photographers- add links
·
if you wouldn’t say it out loud, don’t write it
·
always something new we can use Twitter for
· not a book for this so
we make it as we go
·
multiple industries are able to use Twitter
·
not always posting about yourself
·
journalists should reply to questions- show effort of engagement
·
From @Okieprof:
- if it is not difficult, you’re not going to learn
- if you don’t make mistakes, you wont learn
